Angebote zu "With" (21918 Treffer)

New Content
€ 23.99 *
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New Content: Perfectone

Anbieter: Hugendubel.de
Stand: Mar 19, 2019
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Content
€ 13.99 *
zzgl. € 2.95 Versand

Content: Gang Of Four

Anbieter: Hugendubel.de
Stand: Mar 19, 2019
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Be Content
€ 20.49 *
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Be Content: Indoor Pets

Anbieter: Hugendubel.de
Stand: Mar 19, 2019
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Be Content
€ 33.49 *
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Be Content: Indoor Pets

Anbieter: Hugendubel.de
Stand: Mar 19, 2019
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Think Content!
€ 29.90 *
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´´Definitiv Pflichtlektüre für alle angehenden Content Strategen.´´ - Mirko Lange, Talkabout Content-Marketing ist eines der großen Zukunftsthemen der Branche, wenn es um überzeugende Online-Marketing-Strategien geht. Profitieren Sie von Expertenwissen aus erster Hand unserer Autorin und entwickeln Sie erfolgreiche Content-Strategien für Ihr Online-Unternehmen! Dieses Buch zeigt Ihnen, wie Sie Content-Strategien für Webseiten erfolgreich planen und umsetzen und bietet zahlreiche Ideen und Anregungen für effizientes Content-Marketing - mit Lösungen für sowohl B2B als auch B2C und nützlichen Tools. Ein umfangreicher Teil zum Schreiben hochwertiger Webtexte und wertvollen Best Practices für Webtexter machen das Buch zum Standardwerk in Sachen Content-Marketing. Das Buch ermöglicht Berufseinsteigern einen schnellen Zugang zur Thematik, Profis finden viele Impulse und Anregungen für die eigene Arbeit. Aus dem Inhalt: Website-Content aus allen Blickwinkeln Unterschiedliche Content-Arten Zielgruppen relevante Content-Ideen Content-Marketing-Aktionen aus der Praxis Die richtige Content-Strategie Launch- und Relaunch-Projekte Zielgerichteter Auf- und Ausbau von Web-Inhalten Content im Tagesgeschäft organisieren Gute Texte erstellen - Usability und Design Das Handwerk des Webtextens

Anbieter: buecher.de
Stand: Mar 20, 2019
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The Content Trap
€ 17.99 *
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´´A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.´´-Ariel Emanuel, co-CEO, WME IMG Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers´ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors´ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap ´´Today, to some extent, every company is a media company, but Anand emphasizes that it´s not just about the content you create; it´s the connections you make that matter-the platforms and network effects.´´-Doug McMillon, CEO, Wal-Mart Stores ´´The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.´´-The Wall Street Journal

Anbieter: buecher.de
Stand: Mar 22, 2019
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CONTENT MARKETING
€ 21.99 *
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it´s easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you´ll keep having things to say, and how will you say them effectively, in a consistent ´´voice´´ unique to your organization? How will you know if your content strategy is working? In this book, Rebecca Lieb - an expert on marketing AND journalism - walks you step-by-step through how to create, disseminate, measure and refine effective, compelling, non-hard sell and non-boring content to inform, entertain, engage, engender loyalty and to sell to customers and prospects. This book is a strategic overview of the topic combined with tactical advice and how-tos, together with real-world cases studies and examples of successful content marketing initiatives from many business verticals, and both large and small enterprises. This topic is one of the Next Big Things in digital marketing - already well known to insiders, but with imminent break out potential. So far, there´s only one real book on the landscape. That´s going to change, and change quickly. Content marketing is a way for anyone selling anything online to do so more efficiently and for much less money than buying traditional advertising would cost. Why? Because if you have an online presence, you control the media. So why buy it?

Anbieter: buecher.de
Stand: Mar 20, 2019
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The Content of the Form
€ 20.99 *
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´´(White) has clearly made significant advances in laying a foundation for a better understanding of the intricate interaction between narrative representation and what it purports to represent in both history and literature.´´ -- ´´American Historical Review.´´

Anbieter: buecher.de
Stand: Mar 20, 2019
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Cat Content
€ 8.99 *
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Katzen sind ziemlich eigenwillig und informieren ihre Besitzer normalerweise wortlos über Vorlieben und Launen. Katja Berlins Kater ist jedoch ein ganz anderes Kaliber: Er hat entdeckt, wie man SMS schreibt. Also beglückt er seine Besitzerin tagaus, tagein mit wichtigen Nachrichten: Er meckert über Futter und den Nachbarshund, philosophiert über die großen Themen seines Haustierlebens und versucht, für Katja im Internet einen Mann zu finden - frech, selbstbewusst und respektlos, wie Kater nun mal sind...

Anbieter: buecher.de
Stand: Mar 20, 2019
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Brand Content
€ 49.95 *
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Owned Media statt Paid Media, lautet die Strategie, mit der Marken Menschen begeistern wollen und zur Interaktion einladen. Im Buch ergreifen führende Marken- und Medienmanager das Wort und erläutern, was erfolgreiche Content-Strategien für TV, Print, Online, Mobile und Games auszeichnet. ´´Brand Content´´ zeigt, welche Themen in welchen Medien funktionieren und wie erfolgreiche Formate konzipiert, produziert und wirkungsvoll vermarktet werden.

Anbieter: buecher.de
Stand: Mar 20, 2019
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