From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It´s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of ´´sponsored content´´, a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers ´´engage´´ with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make ´´likes´´ and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with ´´friends,´´ to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153/bk_adbl_028153_sample.mp3. Digital audiobook in aax.
365 Ways to Improve:A Motivational Work Sponsored by Improve Consulting and Training Group with Literary Content by Taylor Sykes-Green Taylor Sykes-Green
Increase Traffic and Sales by Using Google AdWords - A Powerful Marketing Tool Google´s AdWords platform enables you to create pay-per-click advertisements that appear as ´´sponsored links´´ when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It´s that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you´ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one. 1. Language: English. Narrator: Million Quinteros. Audio sample: http://samples.audible.de/bk/acx0/031077/bk_acx0_031077_sample.mp3. Digital audiobook in aax.
Profitable digital magazine.Electronic publishing has resulted in the gradual growth of digital libraries, containing research materials, online articles, and literary works.Revenue models for online magazines:Responsive advertisingJust as in printed magazines, your clients can also advertise in online magazines. However, the responsiveness of ads must be taken into account. Ensure that ad campaigns for responsive ads communicate the same message on all devicesYour online magazine will show if your ad has been viewed on a PC, tablet, or cell phone. You can also measure how many people have seen your ad or have clicked on it and how many conversions have occurred. This data will help you determine the ROI for your ads. In addition to measurability, a digital advertisement can contain lots of multimedia content (such as videos or music) or a personalized call-to-action.Native advertisingNative advertising is a form of advertising through sponsored or branded content. Publishers and multimedia corporations enter into innovative partnerships with brands and must ensure creative and relevant content.Display advertisingYou can use display banners to let external parties advertise in your magazine. Online banners are a logical step in creating a revenue model.Subscription serviceIt is possible to let people pay for online content through subscriptions. However, you must be able to show that there is enough added value for which there are few or no alternatives available. This will be harder for more general news, but there are definitely opportunities in ‘niche’ or specialized markets.FreemiumFreemium is a business model that offers part of an article or content for free, but that requires payment to access all content. This premium content is exclusively available to subscribers.Lead generationAn advantage 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/144398/bk_acx0_144398_sample.mp3. Digital audiobook in aax.
Influenced by a revival of interest in Greco-Roman ideals and sponsored by a newly prosperous merchant class, fifteenth-century artists produced works of astonishingly innovative content and technique. The International Gothic style of painting, still popular at the beginning of the century, was giving way to the influence of Early Netherlandish Flemish masters such as Jan van Eyck, who emphasized narrative and the complex use of light for symbolic meaning. Patrons favored paintings in oil and on wooden panels for works ranging from large, hinged altarpieces to small, increasingly lifelike portraits. In the Italian city-states of Florence, Venice, and Mantua, artists and architects alike perfected existing techniques and developed new ones. The painter Masaccio mastered linear perspective; the sculptor Donatello produced anatomically correct but idealized figures such as his bronze nude of David; and the brilliant architect and engineer Brunelleschi integrated Gothic and Renaissance elements to build the self-supporting dome of the Florence Cathedral. This beautifully illustrated guide analyzes the most important people, places, and concepts of this early Renaissance period, whose explosion of creativity was to spread throughout Europe in the sixteenth century.