Das Buch für alle, die sich umfassend in Content-Marketing einarbeiten wollen Content verstehen und effizient einsetzen Von der Planung über die Produktion bis zur Evaluierung Essenzielles Content-Wissen für die Praxis: Tools, Texter-Tipps, anschauliche Praxis-Beispiele und neue Content-Formate Ideal für Social-Media-Manager, Texter, Blogger und Mitarbeiter aus Marketing und PR Think Content! ist schon jetzt ein moderner Klassiker unter den Online-Marketing-Büchern und zu Recht eines der bestverkauften Marketingbücher der letzten Jahre! Denn ob Sie neue Zielgruppen ansprechen, in der PR arbeiten oder Produkte und Dienstleistungen anbieten: Für erfolgreiches Marketing benötigen Sie Content und das Wissen darüber, wie Sie Content-Strategien für Ihr Unternehmen entwickeln, planen und umsetzen. In der lang erwarteten Neuauflage bieten Ihnen Miriam Löffler und Irene Michl praxisnahe Ideen und neue Anregungen für effizientes Marketing mit Content und deren erfolgreiche Umsetzung - mit Lösungen für B2B und B2C. Dabei kommen auch die notwendigen Tools nicht zu kurz. Ihr Buch ist randvoll mit Wissen für Content-Produzenten: Storytelling, SEO, Texte, Grafiken, Video, Audio, Sprachassistenten wie Alexa, Virtual und Augmented Reality, User Generated Content sowie Live-Content. Dieser Leitfaden gibt Ihnen nicht nur einen Überblick, wie Content-Marketing funktioniert. Er versetzt Sie in die Lage, eigene Content-Strategien zu entwickeln und erfolgreich durchzuführen. Think Content! ist der praxisnahe Leitfaden, der Sie bei der Umsetzung Ihrer eigenen Content-Projekte von Anfang an unterstützt. Das Buch ermöglicht Berufseinsteigern einen schnellen Zugang zur Thematik, Profis finden viele Impulse und Anregungen für die eigene Arbeit. ´´Definitiv Pflichtlektüre für alle angehenden Content-Strategen.´´ - Mirko Lange
How can an eLearning initiative help organizations assume the recurring costs of technology? What is the directors liability? How is enterprise content used? What kind of data is needed? Will a help desk offering live telephone support be available during normal business hours for this system when live usage starts? This valuable Enterprise Content Management self-assessment will make you the accepted Enterprise Content Management domain veteran by revealing just what you need to know to be fluent and ready for any Enterprise Content Management challenge. How do I reduce the effort in the Enterprise Content Management work to be done to get problems solved? How can I ensure that plans of action include every Enterprise Content Management task and that every Enterprise Content Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Enterprise Content Management costs are low? How can I deliver tailored Enterprise Content Management advice instantly with structured going-forward plans? There´s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Enterprise Content Management essentials are covered, from every angle: the Enterprise Content Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Enterprise Content Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Enterprise Content Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Enterprise Content Management are maximized with professional results. Your purchase includes access details to the Enterprise Content Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Enterprise Content Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Colja M. Dams und Stefan Luppold geben in diesem essential Anstöße, formulieren Antworten, erklären Zusammenhänge und treten den Beweis an für den Erfolg von neuen Marketing-Konzepten in der gelebten Praxis. Mithilfe von Beispielen aus der Praxis für die Praxis zeigen die Autoren: Live Campaigns verändern die Event-Topografie grundlegend und stellen die Face-to-Face-Kommunikation in den Mittelpunkt, weg von einem reinen Kommunikationskanal und hin zu dem zentralen POC (Point of Content). Dabei spielen Interaktion und Zielgruppen ebenso eine wichtige Rolle wie die Möglichkeit, ein solches Konzept ohne zeitliche Begrenzung zu fahren.
Is your business struggling with its online marketing goals and profit margins? Would you like to know a special marketing approach that’s built strategically to boost today´s business? If so, pay attention....Studies have shown that in just the first 60 seconds of your day, Facebook receives more than four million likes and about 350,000 tweets are posted on Twitter. That’s how big content is being consumed each minute, hour, and day of our lives. As the saying goes: content is king. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one’s products and services can be promoted using the strategic marketing approach known as content marketing. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract Your Audience and Boost Your Business, you will discover: Eight proven ways on how to effectively monetize the content you use when promoting your products and services How to dramatically shift your thinking into the right content marketing mind-set in properly leveraging its advantages to get ahead in your business Six reasons why content marketing is critical to your business or company’s success A step-by-step plan on how to connect your target niche with your content marketing for business success How to effectively learn about your target audience for better content marketing A comprehensive content marketing plan for successful campaigns outlined in easy steps and complete detail Five content marketing strategies for better customer reach and bigger profit opportunities Eight secret strategies on what makes great content that leads to profit And much, much more! Added bonuses: Bonus one: Includes a bonus chapter: ´´Integrating Content Marketing with Social Media Marketin 1. Language: English. Narrator: Doug Eisengrein. Audio sample: http://samples.audible.de/bk/acx0/136535/bk_acx0_136535_sample.mp3. Digital audiobook in aax.
If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading....Did you know, in just the first 60 seconds of your day:87,500 tweets are posted on Twitter3.8 Million Google searches are typed1 Million people are logging into FacebookThat´s how big content is being consumed each minute every single day of people´s lives.But how can you leverage content to make people buy from you?This is where content marketing comes in.Content marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales.The only difficulty is finding ways to stand out between 5,000 ads, 4 million blog posts, and 95 million Instagram pictures, all released on one average day.Yet, there is no reason to stress. It is time to discover the right road map to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market.In Content Marketing, you´ll discover:Successful online content marketing strategies that big AAA companies use everydayShortcuts to becoming an expert who can write content that sells and persuadesHow one simple marketing step can rally your audience behind your mission and visionQuick start action steps that will instantly improve your content marketing resultsThe one concept you have to master to create more shares and likes than any otherRoad maps and guidelines to building winning content marketing plans that no one else will ever tell youAnd much, much more.Whether your business is small or big, a start-up or an established venture, the strategies contained in this audiobook will make your companies name stick in everyone´s head.Get this audiobook n 1. Language: English. Narrator: Jon Miosky. Audio sample: http://samples.audible.de/bk/acx0/155743/bk_acx0_155743_sample.mp3. Digital audiobook in aax.
The Live-Streaming Handbook is an authoritative and accessible guide to the wide ranging creative possibilities offered by live streaming for producing online media content. Peter Stewart presents coverage of a comprehensive range of livestreaming platforms, including Facebook Live, Periscope and YouTube Connect, offering a step by step guide to planning, filming, posting and promoting of live streamed shows, productions and events. The book also provides case studies exploring other successful livestreaming practices, valuable insights into how traditional broadcasters are using these technologies, and also security, safety and essential legal issues surrounding livestreaming.
A game-changing framework for staying top of mind with your audience - from the number-one company dominating content marketing. What do many successful businesses and leaders have in common? They´re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It´s the winning approach John Hall used to build Influence & Co. into one of ´´America´s Most Promising Companies´´, according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: How consumer needs and expectations have changed and what this shift means for you How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you Proven methods for using digital content to enrich your target audience´s lives in ways that build real, lasting trust Whether you´re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience´s minds will increase the likelihood that the moment they need to make a choice, you´ll be the first one they call. There´s no better way to drive opportunities that result in increased revenue and growth. Business is never ´´just´´ business. It´s always about relationships. It´s always about a human connection. When you´re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that 1. Language: English. Narrator: Scott R. Pollak. Audio sample: http://samples.audible.de/bk/graw/000237/bk_graw_000237_sample.mp3. Digital audiobook in aax.
Exceptional liver disease treatment starts with Biopsy Interpretation of the Liver . A tried-and-true guide for physicians, surgeons, and clinicians, this bench reference promises to keep you informed, skilled, and on the forefront of liver biopsy. Go beyond the superficial, framing each diagnosis in its most common clinical context, alongside clinical recommendations. Don?t fall behind in your understanding of biopsy; equip your practice with the tools to effectively diagnose and offer the highest in patient care. Key Features: * Key differential features of tumors, organized according to diagnostic category * Specific tumors accompanied by high quality photomicrographs and illustrations Now with the print edition, enjoy the bundled interactive eBook edition, offering tablet, smartphone, or online access to: * Complete content with enhanced navigation * A powerful search that pulls results from content in the book, your notes, and even the web * Cross-linked pages, references, and more for easy navigation * Highlighting tool for easier reference of key content throughout the text * Ability to take and share notes with friends and colleagues * Quick reference tabbing to save your favorite content for future use * Over 300 additional images * 140 question test bank