Angebote zu "Lean" (61 Treffer)

Lean Content Marketing
32,90 € *
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Wie Sie potenzielle Kunden mit nützlichen Inhalten überzeugen statt mit Werbephrasen zu nerven, zeigt dieses Praxisbuch. Es bietet eine ebenso kompakte wie verständliche Einführung in das ThemaContent Marketing und richtet sich speziell an Marketing- und Vertriebsverantwortliche in B2B-Unternehmen.Für den Einstieg ins Content Marketing empfehlen die Autoren einen betont pragmatischen Ansatz, der sich besonders für Unternehmen eignet, deren Ressourcen begrenzt sind: das Lean Content Marketing.Dahinter steht die Idee, »schlank« zu starten und Strategie, Inhalte und Marketingmaßnahmen mit dem Ohr am Markt schrittweise weiterzuentwickeln. So setzen Sie Geld und Arbeitszeit intelligent ein - für eine Kommunikation, die ins Schwarze trifft.Content richtig produzierenErstellen Sie Inhalte, die wirklich ankommen. Ob Whitepaper, Blogbeitrag oder Video - Sie erfahren, worauf Sie bei der Herstellung achten müssen und wie Sie Ihren Content wirtschaftlich einsetzen undwiederverwerten.Content gezielt vermarktenInhalte allein machen kein Content Marketing. Sie müssen vermarktet werden, um ihre volle Wirkung zu entfalten. Erfahren Sie, über welche Kanäle Sie Ihr Publikum optimal erreichen.Kunden im Kaufprozess unterstützenSetzen Sie die richtigen Inhalte zum richtigen Zeitpunkt ein: Mit welchem Content generieren Sie Leads für Ihren Vertrieb, wie fördern Sie Kaufentscheidungen, womit binden Sie Ihre Bestandskunden?Praxisnahe Tipps und BeispieleLernen Sie von den Profis: Lassen Sie sich durch Best Practices erfolgreicher B2B-Unternehmen inspirieren und profitieren Sie bei Ihrer täglichen Arbeit von zahlreichen Checklisten und Praxistippsin diesem Buch.Fahrplan für die ersten sechs MonateSo gelingt Ihr Start ins Content Marketing: Erfahren Sie, wie Ihre ersten Schritte auf Ihrem Weg zu einem inhaltebasierten Marketing konkret aussehen könnten.Themenplan zum DownloadBehalten Sie den Überblick: Als Werkzeug für die Organisation Ihrer Maßnahmen können Sie unter lean-content-marketing.com/themenplan ein kostenfreies Planungsinstrument herunterladen.

Anbieter: buecher.de
Stand: 20.08.2019
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Lean Content Marketing als eBook Download von S...
32,90 €
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25,99 € *
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(32,90 € / in stock)

Lean Content Marketing:Groß denken schlank starten. Praxisleitfaden für das B2B-Marketing Sascha Tobias von Hirschfeld/ Tanja Josche

Anbieter: Hugendubel.de
Stand: 08.08.2019
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Lean Content Marketing als Buch von Sascha Tobi...
32,90 € *
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Lean Content Marketing:Groß denken schlank starten. Praxisleitfaden für das B2B-Marketing O´Reilly Basics. 2. Auflage Sascha Tobias von Hirschfeld/ Tanja Josche

Anbieter: Hugendubel.de
Stand: 08.08.2019
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Why Lean Transformation Fails
21,99 € *
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Failure is merely a temporary weakening of momentum on the way to sustained success. Learning from past Lean transformation failures will help any organization mitigate against the many challenges of changing culture, management systems, and leadership styles. Why Lean Transformation Fails is a brief it contains summaries, antcidotes, and reproduced content from organizations such as Virginia Mason Medical Center; New United Motor Manufacturing, Inc; Saturn Corporation; General Motors; Toyota; Toyota´s suppliers; the Saskatchewan health System; ThedaCare; and Wiremold. With a Foreword from Bob Emiliani, PhD and Afterword from Martial Durin the Managing Director, Kaizen Institute China; contributor, editor, and author Steven Leuschel pulls together stories and lessons anyone implementing a lean journey can learn from to overcome barriers of Lean transformation.

Anbieter: buecher.de
Stand: 20.08.2019
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A Guide to Lean , Hörbuch, Digital, 1, 116min
9,95 € *
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Everything you wanted to know about Lean but were afraid to ask.In this publication, we explore the origins of Lean and what current trends like IoT, big data, and digitization mean for its future.How do the Five C´s of Lean interoperate to determine the maturity and effectiveness of an organization? We propose a new approach to achieving Lean transformation at the enterprise level with the initial, enhancing, transforming playbook.Contents:IndexIntroductionPrinciplesTools and techniquesThe Five C’s of LeanLean: ResourcingLean: InsightLean: Measures and metricsLean: TransformationLean: Case studiesLean: ContextSummaryReferences and certificationsPLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Douglas Birk. Audio sample: http://samples.audible.de/bk/acx0/137734/bk_acx0_137734_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Lean Engineering Education als Buch von Shannon...
59,99 € *
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Lean Engineering Education:Driving Content and Competency Mastery Shannon Flumerfelt/ Franz-Josef Kahlen/ Anabela Alves

Anbieter: Hugendubel.de
Stand: 23.08.2019
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Summary of Eric Ries´ The Lean Startup: Key Tak...
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Please note: This is a summary, analysis, and review of the book and not the original book. In his invaluable guide to new product development, The Lean Startup, Eric Ries offers unconventional wisdom about the correct way to bring a product to market using the lean methodology - whether you are a startup with two employees, or a division of a huge multinational corporation. This Sumoreads summary and analysis offers supplementary material to The Lean Startup to help you distill the key takeaways, review the book´s content, and further understand the writing style and overall themes from an editorial perspective. Whether you´d like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, Sumoreads summary and analysis is here to help. Absorb everything you need to know in under 20 minutes! What does this Sumoreads summary and analysis include? An executive summary of the original book Editorial review Key takeaways and analysis from each section A short bio of the the author Original book summary overview: Eric Ries´ The Lean Startup argues against waiting to launch the perfect product in today’s uncertain market. Ries contends that to minimize waste (in lost capital, duplicated efforts, and products no one wants), startups have to discard any activity that does not contribute to learning and make extensive interactions with their customers from day one: introduce products with minimum viable features to the market, use customer reactions and behaviors to gauge value and growth prospects, run multiple experiments and iterate, and then re-launch. Anyone creating new products for an untested market - whether at a startup or a large, established company - will find this book an invaluable guide. 1. Language: English. Narrator: Michael London Anglado. Audio sample: http://samples.audible.de/bk/acx0/107225/bk_acx0_107225_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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That´s What She Said: What Men Need to Know (an...
9,95 € *
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Going beyond the message of Lean In and The Confidence Code, Gannett´s chief content officer contends that to achieve parity in the office, women don´t have to change - men do - and, in this inclusive and realistic audio handbook, offers solutions to help professionals solve gender gap issues and achieve parity at work. Companies with more women in senior leadership perform better by virtually every financial measure, and women employees help boost creativity and can temper risky behavior - such as the financial gambles behind the 2008 economic collapse. Yet in the United States, 95 percent of Fortune 500 chief executives are men, and women hold only 17 percent of seats on corporate boards. More men are reaching across the gender divide, genuinely trying to reinvent the culture and transform the way we work together. Despite these good intentions, fumbles, missteps, frustration, and misunderstanding continue to inflict real and lasting damage on women´s careers. What can the Enron scandal teach us about the way men and women communicate professionally? How does brain circuitry help explain men´s fear of women´s emotions at work? Why did Kimberly Clark blindly have an all-male team of executives in charge of their Kotex tampon line? In That´s What She Said, veteran media executive Joanne Lipman raises these intriguing questions and more to find workable solutions that individual managers, organizations, and policy makers can employ to make work more equitable and rewarding for all professionals. Filled with illuminating anecdotes, data from the most recent relevant studies, and stories from Lipman´s own journey to the top of a male-dominated industry, That´s What She Said is about success that persuasively shows why empowering women as true equals is an essential goal for us all - and offers a road map for getting there. 1. Language: English. Narrator: Caroline Slaughter. Audio sample: http://samples.audible.de/bk/harp/006526/bk_harp_006526_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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