Content is King: David Chaffey, David Mill
The King of Content:Sumner Redstone´s Battle for Viacom, CBS, and Everlasting Control of His Media Empire HarperBusiness Keach Hagey
Search Engine Content Analysis:Analysing the subject distribution of the largest and most popular search engines. John King
Content is King:News Media Management in the Digital Age. 1. Auflage Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo, Greenhill Anita Greenhill
Nature and Structure of Content: Jeffrey C. King
In this section, you´ll be taken through the basics of creating quality content. About 10 years ago, it was enough to have a mildly interesting site bloated with banner ads and links because of pay per click (PPC) advertising and spammy/blackhat SEO. Today, people are becoming more critical and vigilant of the sites they visit. It´s easy to mislead people and trick them into visiting and viewing your blog, but as the cliché goes, you can fool people only once. A lot of new Wordpress bloggers have a wrong mind-set when it comes to site content; they focus too much on either getting people to visit their site or getting people to click on advertisements. This section aims to show the power of content-centric sites and how to create quality content that gives you regular and loyal visitors. At the end of this section, you should be able to answer these questions confidently: Why are you writing? Who are you writing for? What do you want your audience to feel or think after they´ve read your content? How are you planning to deliver your content to your intended audience? Without knowing the answer to these three questions, the writer is doomed to create low-quality blog articles that will drown in the sea of endless content on the Internet. With that in mind, we´re going to talk about the how to create quality content and make sure that it reaches its intended audience. We´re also going to explore the possibility of purchasing articles and multimedia content from other people in order to give your blog a jump-start in terms of content and design. Content: How to Create Good Content Section 2.1: Why you should create quality content Section 2.1.1: The importance of content strategy Section 2.1.2: Criteria for quality content Section 2.2: Six steps to writing your own content Section 2.3: Get more content for less money /l 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/044456/bk_acx0_044456_sample.mp3. Digital audiobook in aax.
Sumner Murray Redstone, once feared as the ´´mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion. He spent decades performing meticulous estate planning so that his control would extend beyond the grave (which he loved telling reporters he would never lie in), constructing trusts designed to make it impossible for his heirs to sell his companies after he died. ´´Unless they start doing terribly,” he told the Wall Street Journal in 2012, ´´which they will not.” As listeners will discover in The King of Content, Redstone’s confidence at the time was not misplaced. His life up to that point had been a story of exceeding expectations, climbing from the son of a linoleum peddler in the Jewish immigrant tenements of Boston’s West End to Harvard Law School, from the president of his father’s regional drive-in movie chain to the owner of Viacom, from a cerebral lawyer who shopped at Filene’s Basement to the owner of a coveted Hollywood studio, and ultimately, after the Viacom-CBS merger, to the controlling shareholder of the largest merged media entity in US history. The credo that he coined and repeated for decades - ´´content is king” - turned out to be more true in the digital world than he could have ever guessed. Through exclusive interview and hundreds of pages of legal documents, Keach Hagey reveals the story behind the rise and fall of this remarkable figure, and the details of the family members fighting for control of his vast empire. At the heart of all the dueling lawsuits running through the Redstone family is Sumner Redstone’s t 1. Language: English. Narrator: Gabra Zackman. Audio sample: http://samples.audible.de/bk/harp/007485/bk_harp_007485_sample.mp3. Digital audiobook in aax.
Dieses Buch zeigt die effektivsten Methoden und Techniken, wie Sie als Unternehmen für Ihr Content-Marketing eine wirklich große Reichweite aufbauen können und bestmöglich ihre Zielgruppe erreichen. Auch wenn Ihr Content noch so gut ist - wird dieser nicht durch die passenden Kanäle an die richtige Zielgruppe verbreitet, werden Sie Ihre Content-Marketing-Ziele nicht erreichen. Content ist zwar King, aber Verbreitung ist ´´God Almighty´´. Viele Unternehmen investieren viel Ressourcen und ein beträchtliches Budget in die Erstellung von hochwertigem Content. Aber was kommt, nachdem der Content fertig ist? Meistens wird dieser einfach veröffentlicht - nur: ´´Publish & Pray´´ ist keine Strategie. Der ersten Erfahrungen mit Content Marketing zeigen, dass selbst aufwändig produzierte Inhalte keine hohen Reichweiten erreichen. Reichweite brauchen Sie jedoch, um Ihre in der Strategie festgelegten Marketingziele zu erreichen, sei es den Bekanntheitsgrad zu erhöhen, mehr Besucher auf die Website zu bringen und - das wichtigste Ziel: mehr Umsatz zu generieren. Die Verbreitung des Contents ist ein komplexes Thema und erfordert die Kenntnis zahlreicher Methoden und Tools aus dem Online Marketing. Viele Bücher über Content Marketing bieten nur sehr knapp gehaltene Informationen zum Thema Content Distribution. Mit diesem Buch setzen Sie den letzten aber oftmals entscheidenden Schritt für Ihren Erfolg im Content Marketing um. Mit einem Gastbeitrag von Martin Brosy, ImpulsQ
Content is king. Content will forever be the king as long as it´s of top quality. Just like any other profession, you hone your content writing skills with practice. But understanding the fundamentals of writing great content is the starting point. Once you understand the basics, you need to apply those principles every time you create content. In this course you´ll learn how to write content for the web.Writing and publishing content on a new website feels exhilarating. Whether you decide to create content on your own or hire a content writing company to take care of it, the creation process determines the direction your website moves in. You would want search engines to reward you and expect the traffic to pour in. If you know about SEO, you would also eagerly wait for the monthly website traffic to cross seven figures fast. But before you get ahead of yourself, you need to master your content strategy.Creating content is more than just ensuring your content writing team produces enough material for regular updates. Content strategy is a new way to tackle this challenge. It represents an inclusive concept that accomplishes several goals aimed at promoting your content in a cohesive manner. Among other things, it aligns your objectives with the effort put in, streamlines the entire content creation process, and also ensures optimal SEO performance from the created content. It undertakes the important task of maintaining familiarity on the different platforms you will be showcasing your work on and creating content accordingly. The primary goal of a content strategy service provider is to ensure an all-round impact on your website´s visitors, customers, readers, etc.Here are the different types of content writing services you are likely to need for your online business:SEO content writingTechnical writingCopywritingSocial media content writingBusiness content writer must fol 1. Language: English. Narrator: Sarah McEnerney. Audio sample: http://samples.audible.de/bk/acx0/144786/bk_acx0_144786_sample.mp3. Digital audiobook in aax.
Everyone knows that speakers have to have Web sites. Do you know what should be on your Web site to profit from your visitors? If content is king in the world of e-commerce, what´s the content that will help speakers book business, sell products, and establish expertise? Join Chris Clarke-Epstein, CSP, as she shares her research into what makes a speaker´s Web site work as a marketing tool. 1. Language: English. Narrator: Chris Clark-Epstein. Audio sample: http://samples.audible.de/sp/spnn/000028/sp_spnn_000028_sample.mp3. Digital audiobook in aax.