Get content, get customer. Der Einsatz von Content Marketing im Web 2.0:1. Auflage Thorsten Raudies
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works: Pam Didner
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ´´stories´´ tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you. 1. Language: English. Narrator: Jessica Ann. Audio sample: http://samples.audible.de/bk/acx0/077982/bk_acx0_077982_sample.mp3. Digital audiobook in aax.
Attract, engage, and inspire your customers with an ´´Optimize and Socialize´´ content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799/bk_adbl_004799_sample.mp3. Digital audiobook in aax.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: Joe Pulizzi
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers´ digital space? Epic Content Marketing. One of the world´s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don´t care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It´s how to position your business as a trusted expert in its industry. It´s what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. 1. Language: English. Narrator: Joe Pulizzi. Audio sample: http://samples.audible.de/bk/acx0/014018/bk_acx0_014018_sample.mp3. Digital audiobook in aax.
When it comes to getting your business to grow, you have to market yourself the right way. Content marketing is the ideal solution to consider for when you´re looking to stand out and make your business really look impressive. This guide is all about using content marketing to your advantage. You will learn all about how to use content marketing in this convenient and helpful guide. This guide includes information on how content marketing works and how you can develop a sensible plan for making your marketing plans work out right. You will discover how to use marketing to your advantage by figuring out what content should be used and how you´re going to get that content to stand out. You will also learn about how the content can be delivered to others as well as how you can get a great call to action ready. There are details on how to organize your content and how to make it more viable. After listening to this guide, you will see how you can get your content marketing plans running. It is all about getting people to see just what makes your business special while showing off your knowledge of your field of interest. 1. Language: English. Narrator: Alex Freeman. Audio sample: http://samples.audible.de/bk/acx0/086884/bk_acx0_086884_sample.mp3. Digital audiobook in aax.