Connections and Content:Reflections on Networks and the History of Cartography Mark Monmonier
Connecting the past to the present via maps and reflection, cartographic cogitator Monmonier continues his contribution to cartographic scholarship by exploring the network´s power as a unifying concept for understanding and using maps.
´´For readers of The Innovator´s Dilemma comes an incisive new approach to one of the key questions of our time--how to thrive rather than be destroyed by digital transformation--from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers´ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors´ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Advance praise for The Content Trap ´´As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils.´´--Daniel H. Pink,New York Timesbestsellingauthor ofDriveandTo Sell Is Human ´´A very smart book--creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear.´´--Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin´´--
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. * Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business * Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid * Shows how to create content and get it published online in long or short form * Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build ´´shareability´´ into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code. 1. Language: English. Narrator: Mark W. Schaefer. Audio sample: http://samples.audible.de/bk/acx0/039587/bk_acx0_039587_sample.mp3. Digital audiobook in aax.
´´My favorite book of the year.... Today, to some extent, every company is a media company, but Anand emphasizes that it’s not just about the content you create; it’s the connections you make that matter - the platforms and network effects.” (Doug McMillon, CEO, Wal-Mart Stores) Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Named one of the best books of the year by Bloomberg Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers´ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors´ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. ´´A masterful and thou 1. Language: English. Narrator: Jason Culp. Audio sample: http://samples.audible.de/bk/rand/004830/bk_rand_004830_sample.mp3. Digital audiobook in aax.
A game-changing framework for staying top of mind with your audience - from the number-one company dominating content marketing. What do many successful businesses and leaders have in common? They´re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It´s the winning approach John Hall used to build Influence & Co. into one of ´´America´s Most Promising Companies´´, according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: How consumer needs and expectations have changed and what this shift means for you How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you Proven methods for using digital content to enrich your target audience´s lives in ways that build real, lasting trust Whether you´re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience´s minds will increase the likelihood that the moment they need to make a choice, you´ll be the first one they call. There´s no better way to drive opportunities that result in increased revenue and growth. Business is never ´´just´´ business. It´s always about relationships. It´s always about a human connection. When you´re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that 1. Language: English. Narrator: Scott R. Pollak. Audio sample: http://samples.audible.de/bk/graw/000237/bk_graw_000237_sample.mp3. Digital audiobook in aax.
The Iranian Connection: Code Word Orchid - an internationally-flavored novel - relates the actions of Hezbollah operatives who wish to detonate a nuclear device in New York City in order to weaken the United States´ support for Israel in post September 11th months, as well as disrupt the U.S. economy. Anti-terrorist organizations work at odds with, and then in concert with, one another to foil the deadly explosion. The story develops characters on both sides of the plot and it highlights the now infamous non-cooperation among law enforcement agencies in the United States that made the Office of Homeland Security a reality. It is believed that while previous works such as The Sum of All Fears have several common story-elements, The Iranian Connection: Code Word Orchid is unique in its content and delivery of authentic details of recent anti-terrorism efforts in the United States. The storyline is based on several international investigations that cover over five countries. 1. Language: English. Narrator: James Romick. Audio sample: http://samples.audible.de/bk/acx0/089469/bk_acx0_089469_sample.mp3. Digital audiobook in aax.