Owned Media statt Paid Media, lautet die Strategie, mit der Marken Menschen begeistern wollen und zur Interaktion einladen. Im Buch ergreifen führende Marken- und Medienmanager das Wort und erläutern, was erfolgreiche Content-Strategien für TV, Print, Online, Mobile und Games auszeichnet. ´´Brand Content´´ zeigt, welche Themen in welchen Medien funktionieren und wie erfolgreiche Formate konzipiert, produziert und wirkungsvoll vermarktet werden.
Immer mehr Marken entwickeln hochwertige Medien- und Content-Angebote. Owned Media statt Paid Media, lautet die Strategie, mit der Marken Menschen begeistern wollen und zur Interaktion einladen. Im Buch ergreifen führende Marken- und Medienmanager das Wort und erläutern, was erfolgreiche Content-Strategien für TV, Print, Online, Mobile und Games auszeichnet. Brand Content zeigt, welche Themen in welchen Medien funktionieren und wie erfolgreiche Formate konzipiert, produziert und wirkungsvoll vermarktet werden.
´´I want to start blogging/making YouTube videos, but I don’t know where to start. I don’t know what I would even talk about. I think I’ll sound stupid.” I’ve heard this too many times over the years from people who have something of value to share with the public but never put it out. This audiobook solves that problem completely and definitively. Use every idea in here - more than once and in any way you wish - and start. Just start, and the ideas will come. As for the sounding stupid part, don’t worry: If your stuff sucks and no one is reading/watching, you don’t have any reason to be embarrassed. No one saw it anyway. Get started. 1. Language: English. Narrator: Dre Baldwin. Audio sample: http://samples.audible.de/bk/acx0/124542/bk_acx0_124542_sample.mp3. Digital audiobook in aax.
Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You (Internet Marketing Guide, #1): Michael Pease
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early and how to avoid common pitfalls Content strategy for both B2B and B2C businesses How to use content as an influencer marketing and relationship-building tool Simple metrics to understand how your content is performing How to use brand storytelling and transparency to drive growth for your business Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources. 1. Language: English. Narrator: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction. Audio sample: http://samples.audible.de/bk/acx0/117186/bk_acx0_117186_sample.mp3. Digital audiobook in aax.
As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you. 1. Language: English. Narrator: Jessica Ann. Audio sample: http://samples.audible.de/bk/acx0/077982/bk_acx0_077982_sample.mp3. Digital audiobook in aax.