Content Design:Durch Gestaltung die Conversion beeinflussen Robert Weller, Benjamin Harmanus
Content Design:Durch Gestaltung die Conversion beeinflussen Robert Weller, Ben Harmanus
Content Design:Durch Gestaltung die Conversion beeinflussen Robert Weller, Benjamin Harmanus
Lernen Sie, wie Sie Content und Design zusammenführen, um potenzielle Kunden von Ihrem Angebot zu überzeugen. Die Autoren erklären Ihnen, wie Sie mit psychologischen Triggern aus Besuchern Ihrer Website Newsletter-Abonnenten, Leads und Kunden machen und wie Sie durch Content-Optimierung nachhaltig Ihre Umsätze steigern. Das Buch bietet Ihnen eine Übersicht über die Voraussetzungen für erfolgreiches Content Design sowie eine klar strukturierte Einführung in die Gestaltung und Konzeption digitaler Inhalte - insbesondere Text, Bild und Video. Profitieren Sie nicht nur vom Expertenwissen der Autoren, sondern auch von erfahrenen Marketingverantwortlichen bei Facebook, Zalando, Pixum und LogMeIn. Mithilfe der Tipps zur Content- und Conversion-Optimierung sowie passenden Tool-Empfehlungen haben Sie alles was Sie brauchen, um Ihr eigenes Content Marketing auf den nächsten Level zu heben. Mit ihrem Buch richten sich Robert Weller und Ben Harmanus sowohl an Einsteiger als auch an erfahrene Online-Marketer, die nicht nur einzelne Aufgaben schnell umsetzen, sondern den Zusammenhang von Content und Design in Bezug auf das Marketing in seiner Vielschichtigkeit verstehen wollen. Zahlreiche visuelle Beispiele, bewährte Tipps aus der Marketingpraxis sowie Erfahrungsberichte, Worksheets und Checklisten helfen Ihnen dabei. Aus dem Inhalt: - Voraussetzungen für erfolgreiches Content Design - Grundlagen der Gestaltung - Content - Text, Bild & Video - Design - Landing Pages, E-Mails & Conversion-Elemente - Conversion-Optimierung (inkl. Tool-Tipps) Extra: E-Book inside
?If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it.??Guy Kawasaki, bestselling author of Enchantment ?Carmen Simon has broken the mold by showing how to enhance memory for our good ideas?not just in ourselves but in others.??Robert Cialdini, bestselling author of Influence ?Residing memorably in others? minds long enough for them to transform is how to change the world. Impossible to Ignore shows you how to do this in a well-researched and practical way.? ?Nancy Duarte, bestselling author of Resonate?Your ideas matter. They matter a lot. You may have the greatest idea in the world, but if people can?t remember it, they won?t act on it. Carmen Simon has done a marvelous job of capturing the techniques that make your ideas stand out in a sea of information.? ?Carmine Gallo, bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs ?This provocative book helps us to reconsider the way we craft our interactions with others in order to stay on their minds long enough to make a difference.??Francesca DeBiase, Chief Supply Chain and Sustainability Officer at McDonald?s Corporation ?People can?t do what you want unless they remember what you want. This insightful book is an easy-to-follow instruction manual for getting attention, being memorable, and?let?s be honest?influencing others.??Bruce Kasanoff, LinkedIn influencer and author of How to Self-Promote without Being a Jerk ?This book will help you leverage Dr. Simon?s brain science techniques to make your content and training not only more memorable but also more actionable.? ?Jeff Cristee, VP of Global Sales Training at Cisco?It does not matter how much our audiences forget; what matters is that we impact the little they remember. Ensuring we do not leave our audience?s memories to chance is a skill of the future and an important premise of this book.??Rona Starr, Director of Supplier Workplace Accountability at McDonald?s Corporation?This is the book marketers have been waiting for?and it couldn?t come at a better time. With the massive focus on technology?s role in marketing, we can?t forget what drives people to make decisions. Dr. Simon?s insights remind us that choice is a reaction to stimuli. As marketers, we need to think about what?s most important to us, what we want consumers to do, and to really be intentional about the stimuli we?re showing them!??Kevin Lindsay, Director of Product Marketing at Adobe?Today, 53 percent of clients base their decision on the sales experience. Carmen provides memorable insights on how you can differentiate yourself from your competition that will make you stand out. This is a must-read in today?s highly competitive market!??Eli Boushy, Director of Sales Operations-Central at Xerox Canada, Ltd. ?Rewire how your audience thinks and behaves. Carmen shows us how to make your speech count?by deliberately leading your audience to remember, and then to act.? ?Jeremiah Owyang, CEO of Crowd Companies?With more and more presentations delivered remotely or online, it is increasingly critical to ?get it right.? Impossible to Ignore provides proven techniques to ensure your presentations, whether in person or online, are impossible to forget.??Malcolm Lotzof, CEO of Inxpo ?Anyone in marketing should understand the brain science of attention, memory, and decision-making. Impossible to Ignore describes complex concepts in a very engaging manner and offers practical examples to help translate psychological principles into application.??Leah VanZelm, Vice President of Audience Strategy at Merkle?Our agency spends every day building and delivering experiences that are impactful and memorable. Dr. Simon reveals a breakthrough approach to influencing other people?s memories of the future as a way to shape their behavior. Impossible to Ignore will become an essential part of our strategic planning process.??Chris Meyer, CEO, George P Johnson Experience Marketing ?It is important to dream big about resolving important issues: climate change, alternative energy, boosting the economy. And in that process, others must remember your dreams. Big dreams are never accomplished solo. Dr. Simon?s book points to the benefits of social memory: it is only when others remember us that we impact important issues and become impossible to ignore. ?Rex R. Parris, Mayor, Lancaster, California
Are you struggling to communicate and engage with your audience? Not sure how to portray your message? Well, you have just found the right book! Content marketing is easier than you think and you can take advantage of the market with simple steps which many newbies don´t know! After you have finished listening you will be: Able to write content easily and know how to get the most out of your writing A proficient writer Able to dominate your niche and market with your content Sound good so far? As you delve more in detail you will explore the various ways to effectually communicate with a global audience and expand your business exponentially. You will discover the differences between other forms of marketing and how you can use different channels to boost sales your sales and experience exponential growth. If you´re not convinced, keep reading. To allow you to understand more what you have learned, case studies and examples are given. This is purely to enlighten you on how best to position your brand to attract a larger audience. All of your questions will be answered as we provide you with worthy details, tactical strategies, and how best to implement them. Whether you´re only brainstorming or have already launched your business, this book is vital to your success! 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/089245/bk_acx0_089245_sample.mp3. Digital audiobook in aax.
Nowadays, virtually every significant SQL Server database application needs to incorporate some form of high availability right from the outset. SQL Server 2016 High Availability Unleashed is the first comprehensive guide to delivering highly available SQL Server databases and applications. World-renowned enterprise database architect Paul Bertucci presents in-depth, all-encompassing coverage of SQL Server´s full continuum of availability options, from the most extreme forms of fault tolerance down to ´´medium availability´´ options for less critical databases. Bertucci presents a proven assessment approach he has used for more than fifteen years, in defining, designing, and implementing large-scale high-availability database systems for Cisco, Intel, Symantec, Wells Fargo and many other leading enterprises. He demonstrates the best approaches to design and implementation with both the Microsoft SQL Server platform and underlying Windows operating systems, and also introduces key non-Microsoft options. He walks through traditional on-premises deployments; cloud deployments through Microsoft Azure and Amazon Web Services, hybrid deployments encompassing both on-premise and cloud components; and Big Data applications. You´ll find expert coverage of key SQL Server 2016 features including AlwaysOn, availability groups, SQL clustering, data replication, log shipping, database snapshots, and more. For each approach, he presents step-by-step deployment instructions and production-quality examples. SQL Server 2016 High Availability Unleashed is the only resource you´ll need to choose the best high availability option for any database application -- and then implement it quickly and reliably.
Blog Boosting:Content Marketing Design SEO mitp Business. 2. Auflage Michael Firnkes, Robert Weller
Blog Boosting:Content Marketing Design SEO Michael Firnkes, Robert Weller
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you´ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn´t just nice; it´s necessity. And it´s also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. PLEAS... 1. Language: English. Narrator: Cynthia Barrett. Audio sample: http://samples.audible.de/bk/adbl/021396/bk_adbl_021396_sample.mp3. Digital audiobook in aax.