The Content TrapA Strategist´s Guide to Digital ChangeBuchvon Bharat AnandEAN: 9780812995381Einband: GebundenErscheinungsjahr: 2016Sprache: EnglischSeiten: 464Abbildungen: illustrationsMaße: 241 x 159 x 40 mmAutor: Bharat AnandGeneral, Business, Inte
Erscheinungsdatum: 18.10.2016Medium: BuchEinband: GebundenTitel: The Content TrapTitelzusatz: A Strategist´s Guide to Digital ChangeAutor: Anand, BharatVerlag: Random House LCC USSprache: EnglischSchlagworte: E-Business // Electronic Commerce // E
The Content Trap:A Strategist´s Guide to Digital Change Bharat Anand
Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers´ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors´ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Jason Culp. Audio sample: http://samples.audible.de/bk/rand/004830de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
She invented him! At least she thought she had! Kit Forrester lived a life of lies - so what was one more? When her first vacation ever sank like the Titanic - she couldn´t tell her friends THAT! So she did what she always did: She lied. And told everyone about her fabulous five-day cruise. Her days of fun in the sun and moonlit nights with the man of her dreams - Rafe Morgan, tall, handsome, incredibly sexy and successful. And well, now they were engaged! There was just one six-foot-two, 230-pound problem - Rafe Morgan did exist, and he wanted answers. Retired Navy SEAL and Texas business tycoon Rafe Morgan was sure he was being set up by his suddenly acquired fiancee. He had spent 20 years in the navy and was trained to handle anything - until he came up against one volatile New York redhead with wicked curves and the world´s hardest ass! And then he saw her sex lair and was more than willing to be Caught in a Trap. And to set one of his own! Content warning: This book is intended for mature adult readers (18+) who are not offended by profanity and explicit sex scenes. While this is a romantic comedy, some readers may find some subject matter difficult to read - unfortunately such events are true. Spoiler alert: Please be advised that no comic books, superheroes, duct tape, handcuffs, ropes, or chocolate milk were harmed during the writing of this novel. 1. Language: English. Narrator: Janice B. Moss. Audio sample: http://samples.audible.de/bk/acx0/031904de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
This carefully crafted ebook: THE SILVERTIP SERIES - Complete Collection: 11 Western Classics in One Volume is formatted for your eReader with a functional and detailed table of contents. In his Silvertip novels, Max Brand follows a trail of a wandering cowboy named Silvertip and his loyal stallion called Parade, as they stroll around the Old West ruining the criminal schemes of viscous bandits and fierce outlaws. In this series of novels Brand mixes western genre with the mystery making the horse a sidekick to a main character in a sort of Watson-Holmes manner. Frederick Schiller Faust (1892-1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. Brand also created the popular fictional character of young medical intern Dr. James Kildare in a series of pulp fiction stories. Prolific in many genres he wrote historical novels, detective mysteries, pulp fiction stories and many more. His love for mythology was a constant source of inspiration for his fiction, and it has been speculated that these classical influences accounted in some part for his success as a popular writer. Many of his stories would later inspire films. Table of Contents: Silvertip The Man from Mustang Silvertips Strike Silvertips Roundup Silvertips Trap Silvertips Chase Silvertips Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider
This carefully crafted ebook: THE ADVENTURES OF FRANK & DICK MERRIWELL: 20+ Action Novels & Detective Stories (Illustrated) is formatted for your eReader with a functional and detailed table of contents. Frank and Dick Merriwell are fictional characters appearing in a series of adventure novels and short stories. The models for all later American juvenile sports fiction, Merriwells excelled at football, baseball, basketball, crew and track at Yale while solving mysteries and righting wrongs. They are half-brothers, but there is a marked difference between them. Frank usually handles challenges on his own while Dick has mysterious friends and skills that help him. William George Gilbert Patten (1866-1945) was a writer of adventure novels, better known by his pen name Burt L. Standish. He wrote westerns and science-fiction novels, but he is the most famous for his sporting stories in the Merriwell series. Table of Contents: Frank Merriwells Limit (Calling a Halt) Frank Merriwells Chums Frank Merriwell Down South Frank Merriwells Bravery Frank Merriwell at Yale (Freshman Against Freshman) Frank Merriwells Races Frank Merriwells Alarm (Doing His Best) Frank Merriwells Athletes (The Boys Who Won) Frank Merriwells Champions (All in the Game) Frank Merriwells Return to Yale Frank Merriwells Cruise Frank Merriwells New Comedian (The Rise of a Star) Frank Merriwells Reward Frank Merriwells Backers (The Pride of His Friends) Frank Merriwells Triumph (The Disappearance of Felicia) Frank Merriwells Pursuit (How to Win) Frank Merriwells Son (A Chip off the Old Block) Frank Merriwells Nobility (The Tragedy of the Ocean Tramp) Frank Merriwell, Juniors Golden Trail (The Fugitive Professor) Dick Merriwells Trap (The Chap Who Bungled) Dick Merriwell Abroad (The Ban of the Terrible Ten) Dick Merriwells Pranks (Lively Times in the Orient)