Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it´s mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.
Entrepreneurial Strategic Content: G. T. Lumpkin, Jerome A. Katz
The Definitive Guide to Strategic Content Marketing:Perspectives, Issues, Challenges and Solutions Lazar Dzamic, Justin Kirby
IT Strategic Plans Best Practices - Templates, Documents and Examples of IT Strategic Plans in the Public Domain. PLUS access to content.theartofservice.com for downloading.: Alana Scheikowski
The Strategic Positioning of Entrepreneurial Firms: Generic Strategies, Network Structure, and Network Content: Florian Christian Eßer
Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it´s easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you´ll keep having things to say, and how will you say them effectively, in a consistent ´´voice´´ unique to your organization? How will you know if your content strategy is working? In this book, Rebecca Lieb - an expert on marketing AND journalism - walks you step-by-step through how to create, disseminate, measure and refine effective, compelling, non-hard sell and non-boring content to inform, entertain, engage, engender loyalty and to sell to customers and prospects. This book is a strategic overview of the topic combined with tactical advice and how-tos, together with real-world cases studies and examples of successful content marketing initiatives from many business verticals, and both large and small enterprises. This topic is one of the Next Big Things in digital marketing - already well known to insiders, but with imminent break out potential. So far, there´s only one real book on the landscape. That´s going to change, and change quickly. Content marketing is a way for anyone selling anything online to do so more efficiently and for much less money than buying traditional advertising would cost. Why? Because if you have an online presence, you control the media. So why buy it?
The Strategic Storyteller:Content Marketing in the Age of the Educated Consumer. 1. Auflage Alexander Jutkowitz
This textbook on corporate social responsibility emphasizes its centrality to a firm´s strategic decision making and operations and how firms create value. It discusses issues of debate and their conceptual frameworks, presenting corporate social responsibility from a strategic stakeholder perspective that involves an operating environment consisting of many constituent groups. It defines corporate social responsibility and its context, drivers, and evolution, then addresses the stakeholder, economic, strategic, and sustainable perspectives. Along with a new 15-chapter structure, this edition has more emphasis on sustainable value creation; new content on behavioral economics, stakeholder prioritization, and value creation; five extended and updated cases on controversial corporate social responsibility issues; and new discussion of the COP21 (21st Annual Conference of the Parties) United Nations agreement in Paris, resilience, social impact bonds, and nudge economics. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
´´Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands´´--