From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It´s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of ´´sponsored content´´, a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers ´´engage´´ with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make ´´likes´´ and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with ´´friends,´´ to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Increase Traffic and Sales by Using Google AdWords - A Powerful Marketing Tool Google´s AdWords platform enables you to create pay-per-click advertisements that appear as ´´sponsored links´´ when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It´s that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you´ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one. 1. Language: English. Narrator: Million Quinteros. Audio sample: http://samples.audible.de/bk/acx0/031077de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The AACN Procedure Manual for Critical Care, 6th Edition presents procedures for the critical care environment in an illustrated, consistent, and step-by-step format. The Procedures and Patient Monitoring sections are presented in a tabular format that includes special considerations and rationales for each intervention. References have been meticulously reviewed to ensure that the most authoritative and timely standards of practice are used. Additionally, the references supporting care recommendations are identified according to the latest AACN Evidence Leveling System to ensure that you have a complete understanding of the strength of the evidence base. UNIQUE! AACN-sponsored content ensures the highest standards of practice Comprehensive, clear, easy-to-use format allows you to quickly find and review the exact content you need Rationales provide complete information on every procedure Identified AP procedures help you judge whether a procedure is in your scope of practice Patient safety highlighted with new icons for patient identification and time-out Joint Commission Universal Protocols CDC Standard Precautions for hand washing and applying protective clothing and equipment highlighted with new icons UNIQUE! Clarity of Evidence Leveling helps you quickly grasp the strength of the evidence supporting the care recommendations Reviewed and Updated References comply with the highest standards of critical care practice Alphabetical procedures index inside the front cover provides easy access Reader-friendly design changes make it easier to identify and utilize special features
A simple, step-by-step guide, covering the most important aspects of turning a profit from your website: starting with the different ways to monetize it, SEO, paid ads, implementing and interpreting Google Analytics and Webmaster to newsletters and earning the loyalty of your users. Includes the top tips to help you stay ahead of the trend. This guide provides value to both beginners and experienced users alike and its written and compartmentalized in a way that will allow you to understand and follow every step. Start increasing your revenue today! Heres what this guide includes, the subjects it talks about: Choosing the revenue system Sell products or services Sell ad space Donations Monetization Conclusions More ways to monetize your site CpM (Cost per Mille) Advertising Affiliate Marketing Sponsored Reviews Premium Content Paid Polls and Surveys In-text and Image Advertising Pop-ups and Pop-unders Audio Ads SEO (Search Engine Optimization) On page SEO Page title tags Description meta tags URL structure Navigation structure Sitemaps Custom 404 Page Content robots.txt Images and the alt attribute Heading tags Keywords Page loading times Off page SEO Anchor text Top SEO trends for 2016 Google AdSense How does it work? How much will you earn? Is your site eligible to use AdSense? So how do you actually use AdSense? Top 10 tips provided by Google AdSense Other tips for increasing your revenue with AdSense Size/Location You can blend the ads with your site design Some of the AdSense sizes which work best AdSense section targeting: Make ads relevant Image or Text Ads Ads between posts Placement targeting AdSense Category blocking AdSense for YouTube Google Analytics and Google Webmaster tools Google Webmaster Tools Google Analytics What are the highlights and what should you first pay attention to? Marketing Social media and your site Facebook YouTube Newsletters Google AdWords What is Google AdWords? How can you use it to advertise your site? General marketing tips
This book gathers the proceedings of the 2nd International Conference on Advanced Intelligent Systems and Informatics (AISI2016), which took place in Cairo, Egypt during October 24-26, 2016. This international interdisciplinary conference, which highlighted essential research and developments in the field of informatics and intelligent systems, was organized by the Scientific Research Group in Egypt (SRGE) and sponsored by the IEEE Computational Intelligence Society (Egypt chapter) and the IEEE Robotics and Automation Society (Egypt Chapter). The books content is divided into four main sections: Intelligent Language Processing, Intelligent Systems, Intelligent Robotics Systems, and Informatics.
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry´s foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. This book explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
With my unofficial game guide, you will learn absolutely everything about the game! The strategies mentioned in this guide are known only to the highest scoring elite players and will take you to new levels of success within the game. This Guide Covers the Following: Newbie Strategies. Expert Tips and Strategies. Cheats, hacks, and tweaks to make the game easier. Secrets, Tips, and Tricks Used By Pro Players! General Game Play Strategies. Plus Much More! Purchase now and pulverize your opponents! Disclaimer: This product is not associated, affiliated, endorsed, reviewed, tested, certified, or sponsored by its original creator, Fingersoft. This guide is to be used as a reference. This does not modify or alter the game in any way. All contents contained within are to be used at your own risk. 1. Language: English. Narrator: Dan Boice. Audio sample: http://samples.audible.de/bk/acx0/032020de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
With my unofficial Game Guide you will learn absolutely everything about the game! The strategies mentioned in this guide are known only to the highest scoring elite players and will take you to new levels of success within the game. This Guide Covers the Following: Newbie Strategies. Cheats, hacks, and tweaks to make the game easier. Secrets, Tips, and Tricks Used By Pro Players! General Game Play Strategies. PLUS MUCH MORE! Purchase now and never get stuck trying to beat your opponents! Become a High Score Player Today! Disclaimer:This product is not associated, affiliated, endorsed, reviewed, tested, certified, or sponsored by its original creator, Gameloft. This guide is to be used as a reference. This does not modify or alter the game in any way. All contents contained within are to be used at your own risk. 1. Language: English. Narrator: Steve Ryan. Audio sample: http://samples.audible.de/bk/acx0/031026de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.