From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It´s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions, and even impartial sales content is now the ultimate corporate tool. Listener beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of ´´sponsored content´´, a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers ´´engage´´ with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make ´´likes´´ and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with ´´friends,´´ to always be on, even when it is to our physical and mental detriment. 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/adbl/028153de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
A study that investigates the various aspects of the 100 entrepreneurial firms in Australia. It analyses the association between intellectual capital disclosure types on company-sponsored websites, using content analysis, and the corporate growth aspect o
The internet has by now become the most important platform for publishing lexicographic content. In this volume, representatives from the Internet Lexicography network sponsored by the German Research Foundation provide the first-ever introduction to the
High Quality Content by Wikipedia articles! Overall, the Mongols were highly tolerant of most religions and typically sponsored several at the same time. Though in modern times the Mongols are primarily Buddhist, during the time of the Mongol Empire they
The contents of this volume are based upon the proceedings of a Sympo sium entitled Infectious Diseases of the Central Nervous System held in Phoenix, Arizona, and sponsored by the Barrow Neurological Institute and Foundation during its Ninth Annual Symp
From its inception, this NSF-sponsored learning system was hailed as a welcome departure from traditional approaches, both in terms of organization and delivery of content. BioInquiry tells the story of the process of science, and so is organized to trace
During the past twelve years, a course on critical care medicine has been sponsored by the Post Graduate Division of the University of Southern California School of Medicine in association with its Center for the Criti cally Ill. The content of each of t
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