Content marketing is a mystery. It seems like you´ll drown if you take one step into the pool of what content marketing is. You´ve heard about it and don´t understand the definition. If these three statements or similar statements resonate with you, then chances are you are a beginner in the content marketing industry. Someone told you that your business needs content marketing. You read an article and decided you need to know more. Everyone is using content marketing, so you should too - again, these are truths and statements that are circulating in the business world. You have chosen to look at Content Marketing because you have questions and you want answers. In this book you will learn: What is content marketing? How has it evolved? What can it do for me? What are the advantages and disadvantages? As an added bonus you will also learn: How to use the benefits of content marketing to launch a successful strategy. Some of the easiest content strategies to get your started. How to market for different social media platforms with success. The upcoming trends that will matter to your success. Top 10 mistakes in content marketing to avoid. Content marketing is something any business owner can do, whether you are a new company or not. Every business does need a marketing strategy for their content to reach more consumers and gain more sales. Your business goal is to generate revenue. Start making this happen by taking your piece of the content marketing pie and making it work for you. So what are you waiting for? Take action, not now, but right now, and grab your copy, today! 1. Language: English. Narrator: Brad Gilliam. Audio sample: http://samples.audible.de/bk/acx0/078375/bk_acx0_078375_sample.mp3. Digital audiobook in aax.
Così come esistono delle regole per la scrittura tradizionale su carta, ne esistono anche per il web writing, cioè per la scrittura sul web. In effetti, ogni volta che scriviamo online, stiamo comunicando su un mezzo che ha caratteristiche particolari, differenti da quelle di tutti gli altri media. Lo si capisce già dal fatto che i testi per Internet si chiamino ´´contenuti´´, e che non siano semplicemente composti da parole, ma anche da link, da immagini e da video. La scrittura per il web è in sostanza un mondo a sé rispetto alla scrittura tradizionale. Questo audiolibro fa luce su quelle che sono le norme per scrivere online in maniera efficace. Dedicato idealmente a tutti gli studenti universitari che desiderino avvicinarsi alle professioni legate alla comunicazione sul web, il presente lavoro è in realtà utile anche ai marketer che vogliano comprendere come sfruttare più efficacemente la presenza online delle loro aziende, migliorando il modo in cui comunicano attraverso il sito e il blog aziendali. Scritto in modo diretto e con uno stile pragmatico, l´audiolibro mira a trasferire ai lettori tutte le norme che regolano il web writing, con l´intento di renderle da subito riutilizzabili. Nonostante il campo di applicazione del web writing sia pressoché sterminato, il testo si è posto l´obiettivo di analizzarlo ampiamente. Il risultato di questo sforzo è che gli autori trattano vari tipi di scrittura per il web, da quella per i social network a quella dei siti di e-commerce, da quella per i blog a quella per le campagne di e-mail marketing. Un capitolo dell´audiolibro è inoltre dedicato alla SEO, cioè alla Search Engine Optimization e alle influenze che tale disciplina esercita sulla creazione di contenuti online. La progettazione dei cosiddetti ´´contenuti di qualità´´ non può infatti prescindere dalla conoscenza di alcuni dettagli squisitamente tecnici, che vengono qui presentati in modo semplice e chiaro. 1. Italian. Lorenzo Visi. http://samples.audible.de/bk/area/000234/bk_area_000234_sample.mp3.
Are you struggling to communicate and engage with your audience? Not sure how to portray your message? Well, you have just found the right book! Content marketing is easier than you think and you can take advantage of the market with simple steps which many newbies don´t know! After you have finished listening you will be: Able to write content easily and know how to get the most out of your writing A proficient writer Able to dominate your niche and market with your content Sound good so far? As you delve more in detail you will explore the various ways to effectually communicate with a global audience and expand your business exponentially. You will discover the differences between other forms of marketing and how you can use different channels to boost sales your sales and experience exponential growth. If you´re not convinced, keep reading. To allow you to understand more what you have learned, case studies and examples are given. This is purely to enlighten you on how best to position your brand to attract a larger audience. All of your questions will be answered as we provide you with worthy details, tactical strategies, and how best to implement them. Whether you´re only brainstorming or have already launched your business, this book is vital to your success! 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/089245/bk_acx0_089245_sample.mp3. Digital audiobook in aax.
Are you serious about your business and want to build it up FAST? I think I can help! Content marketing is a new way for you to reach out to your customers and form actual relationships with them. Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them. This guide will discuss content marketing and how you can use it to scale your business quickly. Some of the topics that we will discuss in relation to content marketing include: What is content marketing? How to create your website and choose a niche Strategies that actually work in content marketing How to create content that sells How to increase your conversion rates How to add more visual aspects to your content How to do content marketing on mobile platforms And so much more! When you are ready to get started on content marketing to help form relationships and get the sales that you want, make sure to check out this guide and learn the steps that you need to make content marketing work for you. 1. Language: English. Narrator: John Roorda. Audio sample: http://samples.audible.de/bk/acx0/102042/bk_acx0_102042_sample.mp3. Digital audiobook in aax.
Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine... 1. Italian. Lorenzo Visi. http://samples.audible.de/bk/arit/000033/bk_arit_000033_sample.mp3.
An introductory guide to the subject to get you started. Rob has great insights but doesn´t pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts. 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000242/bk_smag_000242_sample.mp3. Digital audiobook in aax.
The Content Formula answers the biggest question currently on marketers´ minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer´s toolbox. Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time! 1. Language: English. Narrator: Michael Brenner, Liz Bedor. Audio sample: http://samples.audible.de/bk/acx0/051034/bk_acx0_051034_sample.mp3. Digital audiobook in aax.
Content Machine outlines a strategy for using content marketing to build a seven-figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine heavily focuses on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, which are documented throughout Content Machine in terms any entrepreneur can understand. The audiobook outlines the number one biggest mistake that kills content marketing efforts and explains how the best content marketers in the world have built their audience, their content, and their business. It provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts. 1. Language: English. Narrator: Dan Norris. Audio sample: http://samples.audible.de/bk/acx0/095963/bk_acx0_095963_sample.mp3. Digital audiobook in aax.
Discover Content Marketing Secrets that will maximize your online profits! Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first without ever feeling as though they are being pressured into anything. If you have spent any amount of time practicing or learning about content marketing then you know this is the case, Unfortunately, your competition knows it too which is why you need to take special care to do absolutely everything in your power in order to give yourself an edge. That´s where Content Marketing: Internet Marketing Secrets that Will Maximize Your Profits comes into play. This book is designed to be a high-level look at various ways you can tweak your existing content marketing strategy to ensure it is as effective as possible. It doesn´t matter what type of content you are creating, there are ways to customize it even further. Likewise, you can always do more to increase your conversions, provide captivating visual content and market to the growing trend of mobile content consumption. When it comes to content marketing, resting on your laurels is a surefire way to be left in the dust and this book will provide you with the tools you need to look at your content marketing strategy in a new light that will help to ensure you are always at the head of the pack. You have already done all the legwork and put in the time to build something meaningful around your brand, now all you need to do is add the finishing touches. So, what are you waiting for? Learn what your content marketing strategy nee... 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/097896/bk_acx0_097896_sample.mp3. Digital audiobook in aax.
Take your content marketing to the next level with this advanced guide! While many so-called online marketing gurus have long since given up on email marketing, claiming that the rate of return is not truly worth the time investment, the truth of the matter is that as long as you approach it in the right way, adding a regular email newsletter to your content marketing strategy can be a great way to connect with your target audience in a whole new way. What´s more, as long it is done properly, email marketing can be one of the most powerful tools in your content marketing toolbox. If you are looking for this and other ways of taking your content marketing to the next level then Content Marketing: Advanced Strategies for Your Online Marketing Business is the book that you have been waiting for. In addition to email-based content marketing, you will also learn all about how becoming not just an expert in your chosen niche, but one of the widely-accepted authorities in the field can propel your conversions into high gear. While becoming an authority requires plenty of dedication and hard work, the benefits when it comes to content marketing are undeniable. This is because for those in the know you are always going to know what it is that you are talking about and they will trust your opinion on virtually anything because you know best. It is not much of a stretch, then, to understand how this can relate to extra sales as the products that you promote are then automatically considered to be the best available simply because you are promoting them. If you manage to reach the rank of authority in your chosen niche then you can even go so far as to set the tone for the entire niche and you can expect to cultivate a legion of loyal fans who will defend you when another upstart authority enters the playing field. So, what are you waiting for? Take your content marketing game to the next level. 1. Language: English. Narrator: Dean Eby. Audio sample: http://samples.audible.de/bk/acx0/097898/bk_acx0_097898_sample.mp3. Digital audiobook in aax.