Attract, engage, and inspire your customers with an ´´Optimize and Socialize´´ content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: J. D. Hart. Audio sample: http://samples.audible.de/bk/adbl/004799de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Content marketing is a mystery. It seems like you´ll drown if you take one step into the pool of what content marketing is. You´ve heard about it and don´t understand the definition. If these three statements or similar statements resonate with you, then chances are you are a beginner in the content marketing industry. Someone told you that your business needs content marketing. You read an article and decided you need to know more. Everyone is using content marketing, so you should too - again, these are truths and statements that are circulating in the business world. You have chosen to look at Content Marketing because you have questions and you want answers. In this book you will learn: What is content marketing? How has it evolved? What can it do for me? What are the advantages and disadvantages? As an added bonus you will also learn: How to use the benefits of content marketing to launch a successful strategy. Some of the easiest content strategies to get your started. How to market for different social media platforms with success. The upcoming trends that will matter to your success. Top 10 mistakes in content marketing to avoid. Content marketing is something any business owner can do, whether you are a new company or not. Every business does need a marketing strategy for their content to reach more consumers and gain more sales. Your business goal is to generate revenue. Start making this happen by taking your piece of the content marketing pie and making it work for you. So what are you waiting for? Take action, not now, but right now, and grab your copy, today! 1. Language: English. Narrator: Brad Gilliam. Audio sample: http://samples.audible.de/bk/acx0/078375de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Are you struggling to communicate and engage with your audience? Not sure how to portray your message? Well, you have just found the right book! Content marketing is easier than you think and you can take advantage of the market with simple steps which many newbies don´t know! After you have finished listening you will be: Able to write content easily and know how to get the most out of your writing A proficient writer Able to dominate your niche and market with your content Sound good so far? As you delve more in detail you will explore the various ways to effectually communicate with a global audience and expand your business exponentially. You will discover the differences between other forms of marketing and how you can use different channels to boost sales your sales and experience exponential growth. If you´re not convinced, keep reading. To allow you to understand more what you have learned, case studies and examples are given. This is purely to enlighten you on how best to position your brand to attract a larger audience. All of your questions will be answered as we provide you with worthy details, tactical strategies, and how best to implement them. Whether you´re only brainstorming or have already launched your business, this book is vital to your success! 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/089245de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Are you serious about your business and want to build it up FAST? I think I can help! Content marketing is a new way for you to reach out to your customers and form actual relationships with them. Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them. This guide will discuss content marketing and how you can use it to scale your business quickly. Some of the topics that we will discuss in relation to content marketing include: What is content marketing? How to create your website and choose a niche Strategies that actually work in content marketing How to create content that sells How to increase your conversion rates How to add more visual aspects to your content How to do content marketing on mobile platforms And so much more! When you are ready to get started on content marketing to help form relationships and get the sales that you want, make sure to check out this guide and learn the steps that you need to make content marketing work for you. 1. Language: English. Narrator: John Roorda. Audio sample: http://samples.audible.de/bk/acx0/102042de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The Content Formula answers the biggest question currently on marketers´ minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer´s toolbox. Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time! 1. Language: English. Narrator: Michael Brenner, Liz Bedor. Audio sample: http://samples.audible.de/bk/acx0/051034de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Content Machine outlines a strategy for using content marketing to build a seven-figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine heavily focuses on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, which are documented throughout Content Machine in terms any entrepreneur can understand. The audiobook outlines the number one biggest mistake that kills content marketing efforts and explains how the best content marketers in the world have built their audience, their content, and their business. It provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts. 1. Language: English. Narrator: Dan Norris. Audio sample: http://samples.audible.de/bk/acx0/095963de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
This compendium has been compiled by myself and my team as a result of years of vetting thousands of tools and resources in the pursuit of the arsenal of tools of that will help us build and grow successful online businesses. While some were incredibly useful and saved us time and frustration, and made us more money, others were downright useless and even cost us business. We have gone out and found all of the tools you will ever need to help you build a successful online business, so that you don´t have to spend weeks and months figuring it all out yourself. One of the best ways to find out what another successful entrepreneur is doing is by studying what they use and applying it in your own business. Inside this book you will discover: Ad Tools Monitoring analytics SEO Tools Social media tools Content marketing tools Analytics and optimization tools And much, much more! Best of all? These tools are free to start using. All of these tools will help you streamline, systematize, and automate processes so that you attract more clients, make more sales, and make more money with less time, effort, and capital required. 1. Language: English. Narrator: Sean Patrick Hopkins. Audio sample: http://samples.audible.de/bk/acx0/065066de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Companies have used audio to connect to customers since the invention of the airwaves. Now, with podcasts, content marketers have a great anywhere, anytime way to reach their target audiences. In this short course, content marketing expert C.C. Chapman goes over the best practices for using podcasts in marketing. He shows how to set up, record, and edit a podcast, including tips for when you´re on the road or podcasting at events. Then he goes over publishing strategies for getting your podcasts to the public, and tips for keeping content fresh and customers engaged. 1. Language: English. Narrator: C.C. Chapman. Audio sample: http://samples.audible.de/bk/acx0/072660de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Increase your understanding of psychological diversity and its impact in business. If you´re in business and love hanging out with other people as much as you can, it´s essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success. In this groundbreaking report, learn about introverts´ attitudes, behavior, preferences, and beliefs as they pertain to buying and business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies. Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing, and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of introvert clients and colleagues. You´ll learn: Why being an introvert is not a deficiency, a disability or a condition that can be ´´fixed´´ Should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends...) The ´´bigger is better´´ bias and how it affects introverts Why aggressive friendliness can backfire with some of your customers The pauses that help introverts participate fully in interactions The importance of trust for introverts Consequences of relying too heavily on what marketers call ´´social proof´´ Extrovert/introvert differences on privacy An alternative to pushy marketing and why it succeeds with introverts Author Marcia Yudkin, who has published over a dozen books on business and communication, estimates that 70-75% percent of her clients over decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has cond... 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000861de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Have you tried many marketing books before? Perhaps you are tired of the information they leave out? Online marketing is a hot topic, with everyone believing they can make money using the same techniques that are told and tried over and over again. It makes sense that you want a step by step plan on how to effectively market your business on social media, and you do need to start somewhere. This book is created for individuals who know little to nothing about the business side of online marketing and how it really works. In this book are answers to questions you may have had. Social media can be a wonderful way to increase traffic to your business, thereby increasing your profit and income. Hundreds of thousands of people have been successful in marketing on social media and turning a great income as a result. Download this book to find out how you can become one of them! Your success is dependent on how you approach online marketing. If you approach it like a business, where you know the history of each platform and the various techniques that you can implement on each, then you will be successful. In this book you will learn: A short background history of online marketing Domination strategies on most social media platforms, including Facebook, Twitter, YouTube and Instagram How to effectively market via blogging Tips and tricks for excelling in content marketing Tips and tricks for excelling in network marketing So what are you waiting for? Take action, not now, but right now, and grab your copy, today! 1. Language: English. Narrator: Michael Hatak, Brad Gillian. Audio sample: http://samples.audible.de/bk/acx0/078616de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.