Angebote zu "Managing" (218 Treffer)

Managing Content Marketing (eBook, ePUB)
6,89 € *
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Let´s face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing ...from the why to the what to the where...but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

Anbieter: buecher.de
Stand: 23.11.2017
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Managing Content Marketing (eBook, ePUB)
3,99 € *
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Let´s face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What´s been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: -Build the Business Case for Content Marketing - Develop a Content Marketing Strategy that Works for Your Business -Tell a Consistent Story that Engages Your Customers -Determine the Right Marketing Channels to Implement - Create an Internal and External Workflow for Content Marketing - Measure Content Marketing and Communicate Results to Internal Stakeholders

Anbieter: buecher.de
Stand: 23.11.2017
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Managing Content Marketing als eBook Download v...
12,99 € *
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Managing Content Marketing:The Real-World Guide for Creating Passionate Subscribers to Your Brand Robert Rose

Anbieter: Hugendubel.de
Stand: 09.10.2017
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Managing Enterprise Content als eBook Download ...
41,99 € *
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Managing Enterprise Content:A Unified Content Strategy Ann Rockley, Charles Cooper

Anbieter: Hugendubel.de
Stand: 09.11.2017
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Managing EZ Publish Web Content Management Proj...
53,99 € *
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Managing EZ Publish Web Content Management Projects ab 53.99 EURO

Anbieter: eBook.de
Stand: 23.11.2017
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Managing Content Marketing - The Real-World Gui...
3,99 € *
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Lets face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. Whats been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: -Build the Business Case for Content Marketing - Develop a Content Marketing Strategy that Works for Your Business -Tell a Consistent Story that Engages Your Customers -Determine the Right Marketing Channels to Implement - Create an Internal and External Workflow for Content Marketing - Measure Content Marketing and Communicate Results to Internal Stakeholders ??????, ?????????? ? ??????? ???????? ???? ???????? Big Blue Moose, ? ????? ??????? ????????? ???????-??????????, ???????? ???????????? ????? ?????????????. ??? ?????????? ??????? ?? ????????? ???????-??????????, ???????? ????? ? ?????????? ????? ????? ?????? ????????? ? ??????????? ? ?????????? ??????? ??????????????? ???????????? ?????? ????????. ????? ??? ???????? PTC, First American Title, Valley Crest, American Camp Association ? Nissan. ????????? ??????? ?? ??????? ??????????? ?????????? ???? ??????? ? ?????????. ??????? ??? ?????????? ????????????? ????????????? ??????????? ????? ??????????????? ? ?????????????, ??? Dwight Yoakam, Nickelodeon ? NBC. ????? ??? ??????????? ???????????? ????? ?????? ????????: East Harlem Tutorial Program, Coburn Ventures, Hippo ? Magus. ????? ?? ??????????? ????????? ??????? ?? ?????????? ???????-?????????? ? ?????????????? ? ??????????? ?????. ????? ? ???-????????? ?? ????? ?????????? ????? ???????? ? ?????????? ?????????? ?????. ??? ??????? ?????? ???????? ? ??????? ?????? ??? «???????? ???? ???????-??????????». ????????? ?????, ?????? ? ?????????? ?? ????????? ???????-??????????. ?????? ? ????? ???????? ?????????? ???????-??????????, ? ????? ?????????? ????????? ???????-??????????, ??? ?????? ???????? ???????? ???? ??? ?????? ???????? ? ?????????? Junta42, ??????????? «??? ???????-??????????» (Content Marketing World), ?????? Chief Content Officer ? ????????? ??? ??????? ?????? SocialTract. ?????????? American Business Media ????????? ??? ??????? ?????? «??????? ? ????? ???????????????? ?????», ?? ?????? ? ???????? «??? ???? ??? ? ????????????» ??????? BtoBMagazine, ? ????? ??????? ????? ??????????? ???????????? ?? ????????? ???????-?????????? ?? ??????????? LavaCon. ????? ???????????? ?? ???????? ??????? ? ??????, ???????? ???????????? ? ????????????? ? ??????????? ???????? ? ???, ??? ????? ????????? ???????? ? ??? ??? ????? ???? ???????. ????? ???? ?? ????? ?????????? ? ???? ?????? ? ???????-??????????, ????????? ????? ?????????? ?????. ????? ? ????????? ?? ????? ???????????? ????? ??? ? ????? ????????? - ?????? ? ??????.

Anbieter: ciando eBooks
Stand: 07.11.2017
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Managing eZ Publish Web Content Management Proj...
20,99 € *
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Managing eZ Publish Web Content Management Projects: Martin Bauer

Anbieter: Hugendubel.de
Stand: 13.11.2017
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Managing Content Marketing als eBook von Robert...
12,99 € *
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Managing Content Marketing ab 12.99 EURO The Real-World Guide for Creating Passionate Subscribers to Your Brand

Anbieter: eBook.de
Stand: 23.11.2017
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Managing Content Marketing als eBook von Robert...
3,99 € *
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Managing Content Marketing ab 3.99 EURO The Real-World Guide for Creating Passionate Subscribers to Your Brand

Anbieter: eBook.de
Stand: 23.11.2017
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Managing Across Cultures
60,99 € *
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As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organizational structure to strategy and human resource management. Drawing upon evidence from the authors? research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries. As well as providing an insight into other cultures, this text provides readers with an increased awareness of their own. The third edition of this book serves to expand the discussion of the impact of culture on effective management and on utilizing differences to create competitive advantage. Employing tools of observation, questioning and interpretation, the book challenges assumptions and encourages critical reflection on the influences of culture in business. Managing Across Cultures will appeal to both managers and executives working within an international business environment, as well as to students on a growing number of MBA and other undergraduate, postgraduate and post-experience courses. Key features · New and updated case studies and examples interspersed throughout the chapters · Strong theoretical foundations are linked to highly practical application · Expanded coverage of geographical perspectives ? especially from the powerful emerging economies · Focus on the emergence of diversity as a strategic priority · Exploration of the impact of culture on ?virtual teams? · Improved design, layout and ?sign-posting? of content Susan C. Schneider is Professor Emeritus of Human Resource Management at HEC University of Geneva, Switzerland. She has been Visiting Professor at INSEAD and ESSEC (France), NOVA University (Portugal) and Zhejiang University (China). As well as her research into cross-cultural management, she has actively worked to internationalize the ?mindsets? of managers and companies. Her current research focuses on diversity and corporate responsibility. Jean-Louis Barsoux is Senior Research Fellow at IMD, Switzerland. He is the author of several books on culture and diversity in management, and has written for Harvard Business Review and Financial Times. Guenter K. Stahl is Professor of International Management at Vienna University of Economics & Business (WU Vienna). Prior to joining WU Vienna, he served for eight years as a faculty member at INSEAD and held visiting appointments at Duke University?s Fuqua School of Business, the D´Amore-McKim School of Business at Northeastern University, the Wharton School of the University of Pennsylvania, and Hitotsubashi University. He has published in lead­ing aca­demic and practitioner-oriented journals and has designed and taught Cross-Cultural Management courses at the Masters, MBA, and Executive MBA levels for universities and business schools around the world. Product Description As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors? research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries. As well as providing an insight into other cultures, this text provides readers with an increased awareness of their own. The third edition of this book serves to expand the discussion of the impact of culture on effective management and on utilising differences to create competitive advantage. Employing tools of observation, questioning and interpretation, the book challenges assumptions and encourages critical reflection on the influences of culture in business. Managing Across Cultures will appeal to both managers and executives working within an international business environment, as well as to students on a growing number of MBA and other undergraduate, postgraduate and post-experience courses. Key features · New and updated examples interspersed throughout the chapters · Strong theoretical foundations are linked to highly practical application · Expanded coverage of geographical perspectives ? especially from the powerful emerging economies · Focus on the emergence of diversity as a strategic priority · Exploration of the impact of culture on ?virtual teams? · Improved design, layout and ?sign-posting? of content Susan C. Schneider is

Anbieter: buecher.de
Stand: 23.11.2017
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