Wie Sie potenzielle Kunden mit nützlichen Inhalten überzeugen statt mit Werbephrasen zu nerven, zeigt dieses Praxisbuch. Es bietet eine ebenso kompakte wie verständliche Einführung in das ThemaContent Marketing und richtet sich speziell an Marketing- und Vertriebsverantwortliche in B2B-Unternehmen.Für den Einstieg ins Content Marketing empfehlen die Autoren einen betont pragmatischen Ansatz, der sich besonders für Unternehmen eignet, deren Ressourcen begrenzt sind: das Lean Content Marketing.Dahinter steht die Idee, »schlank« zu starten und Strategie, Inhalte und Marketingmaßnahmen mit dem Ohr am Markt schrittweise weiterzuentwickeln. So setzen Sie Geld und Arbeitszeit intelligent ein - für eine Kommunikation, die ins Schwarze trifft.Content richtig produzierenErstellen Sie Inhalte, die wirklich ankommen. Ob Whitepaper, Blogbeitrag oder Video - Sie erfahren, worauf Sie bei der Herstellung achten müssen und wie Sie Ihren Content wirtschaftlich einsetzen undwiederverwerten.Content gezielt vermarktenInhalte allein machen kein Content Marketing. Sie müssen vermarktet werden, um ihre volle Wirkung zu entfalten. Erfahren Sie, über welche Kanäle Sie Ihr Publikum optimal erreichen.Kunden im Kaufprozess unterstützenSetzen Sie die richtigen Inhalte zum richtigen Zeitpunkt ein: Mit welchem Content generieren Sie Leads für Ihren Vertrieb, wie fördern Sie Kaufentscheidungen, womit binden Sie Ihre Bestandskunden?Praxisnahe Tipps und BeispieleLernen Sie von den Profis: Lassen Sie sich durch Best Practices erfolgreicher B2B-Unternehmen inspirieren und profitieren Sie bei Ihrer täglichen Arbeit von zahlreichen Checklisten und Praxistippsin diesem Buch.Fahrplan für die ersten sechs MonateSo gelingt Ihr Start ins Content Marketing: Erfahren Sie, wie Ihre ersten Schritte auf Ihrem Weg zu einem inhaltebasierten Marketing konkret aussehen könnten.Themenplan zum DownloadBehalten Sie den Überblick: Als Werkzeug für die Organisation Ihrer Maßnahmen können Sie unter lean-content-marketing.com/themenplan ein kostenfreies Planungsinstrument herunterladen.
Lean Content Marketing:Groß denken, schlank starten. Praxisleitfaden für das B2B-Marketing Sascha Tobias von Hirschfeld, Tanja Josche
Lean Content Marketing:Groß denken, schlank starten. Praxisleitfaden für das B2B-Marketing O´Reilly Basics. 2. Auflage Sascha Tobias von Hirschfeld, Tanja Josche
Do you all define Lean Management in the same way? What are the expected benefits of Lean Management to the business? Do you know what you need to know about Lean Management? Is the Lean Management organization completing tasks effectively and efficiently? What is the best design framework for Lean Management organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant? This astounding Lean Management self-assessment will make you the established Lean Management domain veteran by revealing just what you need to know to be fluent and ready for any Lean Management challenge. How do I reduce the effort in the Lean Management work to be done to get problems solved? How can I ensure that plans of action include every Lean Management task and that every Lean Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Lean Management costs are low? How can I deliver tailored Lean Management advice instantly with structured going-forward plans? There?s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Lean Management essentials are covered, from every angle: the Lean Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Lean Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Lean Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Lean Management are maximized with professional results. Your purchase includes access details to the Lean Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ?plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Lean Engineering Education:Driving Content and Competency Mastery Shannon Flumerfelt, Franz-Josef Kahlen, Anabela Alves
Please note: This is a summary, analysis, and review of the book and not the original book. In his invaluable guide to new product development, The Lean Startup, Eric Ries offers unconventional wisdom about the correct way to bring a product to market using the lean methodology - whether you are a startup with two employees, or a division of a huge multinational corporation. This Sumoreads summary and analysis offers supplementary material to The Lean Startup to help you distill the key takeaways, review the book´s content, and further understand the writing style and overall themes from an editorial perspective. Whether you´d like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, Sumoreads summary and analysis is here to help. Absorb everything you need to know in under 20 minutes! What does this Sumoreads summary and analysis include? An executive summary of the original book Editorial review Key takeaways and analysis from each section A short bio of the the author Original book summary overview: Eric Ries´ The Lean Startup argues against waiting to launch the perfect product in today’s uncertain market. Ries contends that to minimize waste (in lost capital, duplicated efforts, and products no one wants), startups have to discard any activity that does not contribute to learning and make extensive interactions with their customers from day one: introduce products with minimum viable features to the market, use customer reactions and behaviors to gauge value and growth prospects, run multiple experiments and iterate, and then re-launch. Anyone creating new products for an untested market - whether at a startup or a large, established company - will find this book an invaluable guide. 1. Language: English. Narrator: Michael London Anglado. Audio sample: http://samples.audible.de/bk/acx0/107225/bk_acx0_107225_sample.mp3. Digital audiobook in aax.
Going beyond the message of Lean In and The Confidence Code, Gannett´s chief content officer contends that to achieve parity in the office, women don´t have to change - men do - and, in this inclusive and realistic audio handbook, offers solutions to help professionals solve gender gap issues and achieve parity at work. Companies with more women in senior leadership perform better by virtually every financial measure, and women employees help boost creativity and can temper risky behavior - such as the financial gambles behind the 2008 economic collapse. Yet in the United States, 95 percent of Fortune 500 chief executives are men, and women hold only 17 percent of seats on corporate boards. More men are reaching across the gender divide, genuinely trying to reinvent the culture and transform the way we work together. Despite these good intentions, fumbles, missteps, frustration, and misunderstanding continue to inflict real and lasting damage on women´s careers. What can the Enron scandal teach us about the way men and women communicate professionally? How does brain circuitry help explain men´s fear of women´s emotions at work? Why did Kimberly Clark blindly have an all-male team of executives in charge of their Kotex tampon line? In That´s What She Said, veteran media executive Joanne Lipman raises these intriguing questions and more to find workable solutions that individual managers, organizations, and policy makers can employ to make work more equitable and rewarding for all professionals. Filled with illuminating anecdotes, data from the most recent relevant studies, and stories from Lipman´s own journey to the top of a male-dominated industry, That´s What She Said is about success that persuasively shows why empowering women as true equals is an essential goal for us all - and offers a road map for getting there. 1. Language: English. Narrator: Caroline Slaughter. Audio sample: http://samples.audible.de/bk/harp/006526/bk_harp_006526_sample.mp3. Digital audiobook in aax.
This book present the state of the art in Total Productive Maintainance (TPM) and its benefits. The authors present a survey applied to 368 manufacturing industries in order to determine their level of execution of TPM. Then a series of causal models are presented. For each model, the authors present a measure of the dependency between the critical success factors and the benefits obtained, allowing industry managers to differentiate between essential and non-essential activities. The content also allows students and academics to obtain a theoretical and empirical basis on the importance of TPM as a lean manufacturing tool in the context of industry 4.0.
Dressed in Victorian attire, Juliana Anderson gives guests at her cozy New England bed and breakfast a taste of old-fashioned hospitality. Whether she’s cooking up delights in her kitchen or maintaining the rooms in her beautifully decorated inn, Juliana stays busy and content. Until Webster Donovan arrives - tall, rugged, and sexy beyond belief. The lean, dark-haired author has a bad case of writer’s block and he’s planned a six-week stay to cure it. But this beautiful woman is proving even more distracting to the cause. For prim, polite Juliana has a wild side: She rides a Harley and hides a troubled past. The moment Webster watches her take off her motorcycle helmet and shake loose those long, flame-colored curls, he finds his muse - and loses his heart. But can romance with a woman afraid to trust in love last longer than a moment in time? 1. Language: English. Narrator: Patrick Lawlor. Audio sample: http://samples.audible.de/bk/brll/003378/bk_brll_003378_sample.mp3. Digital audiobook in aax.
The Internet didn´t kill TV! It has become its best friend. Americans are watching more television than ever before, and we´re engaging online at the same time we´re tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.Social TV topics include: Leveraging the second screen to drive synched and deeper brand engagement; Using social ratings analytics tools to find and target lean-forward audiences; Aligning brand messaging to content as it travels time-shifted across devices; Determining the best strategy to approach marketing via connected TVs; Employing addressable TV advertising to maximize content relevancy; and Testing and learning from the most cutting-edge emerging TV innovations. The rise of one technology doesn´t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: William Dufris. Audio sample: http://samples.audible.de/bk/adbl/004821/bk_adbl_004821_sample.mp3. Digital audiobook in aax.