In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: Six major customer trends and what they mean for your business Eight unbreakable rules for social media customer service How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content The rising power of self-service - and how to design it properly How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide - online and off. 1. Language: English. Narrator: Micah Solomon, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000910/bk_gdan_000910_sample.mp3. Digital audiobook in aax.
In this issue, you´ll learn what heart cells generated from your blood can tell you about your risk for disease. You´ll hear how Egyptian and Tunisian youths hacked the Arab Spring. You´ll learn how artist David Hockney is trying to capture the experience of seeing. You´ll hear how a virtual medium of exchange could be a real alternative to government-issued money. And you´ll learn how online services have set content free from the physical world´s constraints. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/trev/110901/pe_trev_110901_sample.mp3. Digital audiobook in aax.
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser-targeted, responsive email list will be the key element to your success. Once a subscriber is a confirmed member of your list, you can begin sending promotional-based follow-up emails in balance with relevant and useful content based on your overall market. Email marketers collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template. Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter. List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, which will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income). 1. Language: English. Narrator: Brandon Banks. Audio sample: http://samples.audible.de/bk/acx0/055213/bk_acx0_055213_sample.mp3. Digital audiobook in aax.
"Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it." - Dan Ariely "Within two days, we produce the same amount of data generated by at the beginning of the civilization until 2003;" said Eric Schmidt in 2010. According to IBM, by 2020 the world will have generated a mass of data on the order of 40 zettabyte (1021Byte). Just think, for example, of digital content such as photos, videos, blogs, posts, and everything that revolves around social networks; only Facebook marks 30 billion pieces of content each month shared by its users. The explosion of social networks, combined with the emergence of smartphones, justifies the fact that one of the recurring terms of recent years in the field of innovation, marketing, and IT is big data. The term big data indicates data produced in massive quantities, with remarkable rapidity, and in the most diverse formats, which require technologies and resources that go far beyond conventional data management and storage systems. In order to obtain from the use of this data the maximum results in the shortest possible time or even in real time, specific tools with high computing capabilities are necessary. In the United States, the term has become a key concept in 2009 when President Obama created the position of Chief Technology Officer as part of his America´s Innovation Strategy. But what does the big data phenomenon mean? Is the proliferation of data simply the sign of an increasingly invasive world? Or is there something more to it? Pat Nakamoto will guide you through the discovery of the world of big data, which, according to experts, in the near future could become the new gold or oil, in what is a real data-driven economy. 1. Language: English. Narrator: Jason R. L. Brown. Audio sample: http://samples.audible.de/bk/acx0/103034/bk_acx0_103034_sample.mp3. Digital audiobook in aax.
Discover the ideas that will turn you into a millionaire and give you financial freedom. Making your dream a reality This book is written for those who understand that they can achieve success through a positive mental attitude but are ready to go beyond visualization and are looking for a practical guide to making the transition from visualization to actualization of becoming successful. The information in this book can be applied to any field of endeavor to achieve success. At almost twice the length of competing books in its genre, not only will Millionaire Mindset guide you through the most important traits and habits of millionaires, but it contains a bonus section with practical ideas that is the length of most books in the genre, providing exceptional content and unsurpassed value for your money. This book will help you master the game of money. The problem with most success books Most success books focus only on positive thinking. Listeners are often left charged and rejuvenated, but after years of ´´thinking to grow rich´´, sometimes very little progress is made in life. The majority of other books in this genre contain the same recycled content (such as the law of attraction). This book is different. This book is a more pragmatic, in-depth look at the millionaire mind and strategies. This book will look at some of the most important traits of millionaires and their habits, but it also looks at some of their most powerful wealth-building strategies. This book goes beyond books like Money: Master the Game and provides a more powerful, in-depth look into how wealth is generated. 1. Language: English. Narrator: Randal Schaffer. Audio sample: http://samples.audible.de/bk/acx0/059039/bk_acx0_059039_sample.mp3. Digital audiobook in aax.
James Allen (1864-1912) was a philosopher and pioneer of the New Thought movement. A prolific author, his works have become a fundamental source for many of the concepts used today in motivational and self-help programs. The Mastery of Destiny is Allen´s treatise on the apparent conflict between fate and free will. He states that there is a method by which these opposing forces can be reconciled, ´´Between apparently conflicting extremes there is always a ´middle way´ of balance, justice, or compensation which, while it includes both extremes, cannot be said to be either one or the other, and which brings both into harmony; and this middle way is the point of contact between two extremes.´´ Allen´s method, if it can be described as such, involves the continual monitoring of one´s thoughts and attitudes to develop the awareness that all changes in personal circumstances are generated from internal rather than external forces. As he states in the foreword to his most famous book, As a Man Thinketh, ´´Mind is the master-weaver, both of the inner garment of character and the outer garment of circumstance, and that, as men may have hitherto woven in ignorance and pain they may now weave in enlightenment and happiness.´´ Contents: Deeds, Character, and Destiny The Science of Self-Control Cause and Effect in Human Conduct Training of the Will Thoroughness Mind-Building and Life-Building Cultivation of Concentration Practice of Meditation The Power of Purpose The Joy of Accomplishment 1. Language: English. Narrator: Denis Daly. Audio sample: http://samples.audible.de/bk/mike/001308/bk_mike_001308_sample.mp3. Digital audiobook in aax.
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It´s more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger´s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed. 1. Language: English. Narrator: Keith Nobbs. Audio sample: http://samples.audible.de/bk/sans/006278/bk_sans_006278_sample.mp3. Digital audiobook in aax.
What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you´re located in San Francisco, Dubai, or Reykjavik, it´s when global communities eagerly link to your stuff on the Web. It´s when online buzz drives buyers to your virtual doorstep. And it´s when tons of fans visit your Website and your blog because they genuinely want to be there. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can´t generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a ´´world wide rave´´ for your product or service. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000250/bk_gdan_000250_sample.mp3. Digital audiobook in aax.
Includes summary and analysis of The Fountainhead´s plot, characters, and main themes. Includes a short introduction about the life and political philosophy of Ayn Rand Includes a table of contents ´´The book is the story of Howard Roark´s triumph. It has to show what the man is, what he wants and how he gets it. It has to be a triumphant epic of man´s spirit, a hymn glorifying a man´s ´I.´ It has to show every conceivable hardship and obstacle on his way - and how he triumphs over them, why he has to triumph.´´ (Ayn Rand, The Diaries of Ayn Rand) Few novels have raised the kind of controversy and critical discourse that Ayn Rand´s The Fountainhead has. Since its publication in 1943, Rand´s book has been admired and exalted just as much as it has been dismissed and ridiculed. It has generated a veritable cult of diehard fans, with the book having sold in excess of six million copies in multiple languages, while others have subjected it to harsh, unyielding criticism. American philosopher Allan Bloom labeled it ´´hardly literature´´, while Canadian philosopher Mark Kingwell called it, ´´Rand´s best work, which is not to say it is good.´´ Regardless of the praise and criticism, only a book of importance could have kept the public interest ignited so many years after it first surfaced, lending credence to its influence on international pop culture and politics if not the literary landscape. Moreover, its appeal may have as much to do with its controversial author as does the book itself. 1. Language: English. Narrator: Scott Clem. Audio sample: http://samples.audible.de/bk/acx0/095431/bk_acx0_095431_sample.mp3. Digital audiobook in aax.