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The proven entrepreneurial model that breaks all the rules Build your audience first. Then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today´s most creative business minds. A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: The ´´Sweet Spot´´: Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can ´´tilt´´ your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you´ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you´re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sus... 1. Language: English. Narrator: Joe Pulizzi. Audio sample: http://samples.audible.de/bk/acx0/043280/bk_acx0_043280_sample.mp3. Digital audiobook in aax.
The book provides an overview of developments in the field of entrepreneurship education, with special reference to global perspectives on innovations and best practices, as well as research in the emerging economy context. It focuses on various experiments in curriculum design, review and reform in addition to the innovative processes adopted for developing new content for entrepreneurship courses, in many cases with an assessment of their impact on students entrepreneurial performance. Further, it discusses the pedagogical methods introduced by teachers and trainers to enhance the effectiveness of students learning and their development as future entrepreneurs. It explains the various initiatives generally undertaken to broaden the scope of entrepreneurship education by extending it beyond regular students and offering it to other groups such as professionals, technicians, artisans, war veterans, and the unemployed. The book is a valuable resource for researchers and academics working in the field of entrepreneurship education as well as for trainers, consultants, mentors and policy makers. Mathew J . Manimala (Fellow-IIMA) is currently the Director, Xavier Institute of Management & Entrepreneurship (XIME), Bangalore, India. Prior to joining the XIME in July 2015, he was a professor and chairperson of the Organizational Behaviour and Human Resource Management (OB-HRM) area at the Indian Institute of Management Bangalore (IIMB), where he also served as the Jamuna Raghavan Chair Professor of Entrepreneurship and as the chairperson of N S Raghavan Centre for Entrepreneurial Learning (NSRCEL). His earlier academic positions were at the Administrative Staff College of India (ASCI) and Cochin University of Science and Technology (CUSAT). He is a recipient of the prestigious Heizer Award of the Academy of Management (AOM) for Outstanding Research in the Field of New Enterprise Development. He has published several research papers and books in the areas of entrepreneurship and organizational behaviour. He is a member of the editorial board of several journals and the editor of South Asian Journal of Management (SAJM). Princy Thomas is currently working as a faculty in Christ University, Bangalore, and has thirteen years of teaching and research experience. She has worked with Indian Institute of Management Bangalore (IIMB) as Academic Associate. Prior to this, she has worked as lecturer with Xavier Institute of Management & Entrepreneurship (XIME), Bangalore, and Nitte Meenakshi Institute of Technology (NMIT), Bangalore. She has obtained Doctoral Degree from Visvesvaraya Technological University (VTU), Bangalore, India. At the Masters level, she has specialised in management science, human resource management, and computer applications. Princys teaching and research interests are in the areas of performance management, compensation strategies and entrepreneurship. She is one of the co-founders of Mentor Max Incubation Services Private Limited, a company that focuses on business incubation for start-ups and accelerator services for existing businesses. She has presented papers in various national and international conferences, published papers in national and international journals, and developed case studies on management and entrepreneurship related issues, besides reviewing manuscripts for academic journals.