Everyone knows that speakers have to have Web sites. Do you know what should be on your Web site to profit from your visitors? If content is king in the world of e-commerce, what´s the content that will help speakers book business, sell products, and establish expertise? Join Chris Clarke-Epstein, CSP, as she shares her research into what makes a speaker´s Web site work as a marketing tool. 1. Language: English. Narrator: Chris Clark-Epstein. Audio sample: http://samples.audible.de/sp/spnn/000028de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Heart-stopping prose and crackling observations on a spiritual journey toward a life rich in love and freedom.Stuck in a dead-end relationship, this fearless narrator leaves her metaphorical baggage behind and finds a comfort zone in the air, ´´feeling safest with one plane ticket in her hand and another in her underwear drawer.´´ She flies around the world, finding reasons to love life in dozens of far-flung places from Alaska to Bhutan. Along the way she weathers unplanned losses of altitude, air pressure, and landing gear. With the help of a squad of loyal, funny, wise friends and massage therapists, she learns to sort truth from self-deception, self-involvement from self-possession. At last, having found a new partner ´´who loves Don DeLillo and the NHL´´ and a daughter ´´who needs you to teach her to dive and to laugh at herself´´—not to mention two dogs and two horses—´´staying home becomes more of an option. Maybe.´´ 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/003909de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Content marketing is a mystery. It seems like you´ll drown if you take one step into the pool of what content marketing is. You´ve heard about it and don´t understand the definition. If these three statements or similar statements resonate with you, then chances are you are a beginner in the content marketing industry. Someone told you that your business needs content marketing. You read an article and decided you need to know more. Everyone is using content marketing, so you should too - again, these are truths and statements that are circulating in the business world. You have chosen to look at Content Marketing because you have questions and you want answers. In this book you will learn: What is content marketing? How has it evolved? What can it do for me? What are the advantages and disadvantages? As an added bonus you will also learn: How to use the benefits of content marketing to launch a successful strategy. Some of the easiest content strategies to get your started. How to market for different social media platforms with success. The upcoming trends that will matter to your success. Top 10 mistakes in content marketing to avoid. Content marketing is something any business owner can do, whether you are a new company or not. Every business does need a marketing strategy for their content to reach more consumers and gain more sales. Your business goal is to generate revenue. Start making this happen by taking your piece of the content marketing pie and making it work for you. So what are you waiting for? Take action, not now, but right now, and grab your copy, today! 1. Language: English. Narrator: Brad Gilliam. Audio sample: http://samples.audible.de/bk/acx0/078375de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
With great ability comes great responsibility...when it comes to using the Internet to promote your business. The Internet is the most powerful tool used to increase sales and ensnare the attention of new customers. Your company’s website and presence can either make or break how people perceive your business. This guide will equip you with all the information you need to create an eye-catching web presence that will impress your customers. To benefit from your web presence, your website must have quality SEO (search engine optimization). Your site must walk the tightrope between having enough keywords to come up on a Google search, but must not have too many keywords, banning it from search engines. Your website has to have some kind of wow factor that captures the attention of a short-attention-spanned Internet user. And to close the deal, your website must inspire some action from that user. Does all of this sound like a lot to swallow? Creating Killer Website Content to Generate Sales has everything you need to understand the above concepts and more. Download this audiobook now to get started on creating a successful online presence for your business. Click buy and immerse yourself in everything this audiobook has to offer! 1. Language: English. Narrator: Gary Fearon. Audio sample: http://samples.audible.de/bk/acx0/109320de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Content Machine outlines a strategy for using content marketing to build a seven-figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine heavily focuses on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, which are documented throughout Content Machine in terms any entrepreneur can understand. The audiobook outlines the number one biggest mistake that kills content marketing efforts and explains how the best content marketers in the world have built their audience, their content, and their business. It provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts. 1. Language: English. Narrator: Dan Norris. Audio sample: http://samples.audible.de/bk/acx0/095963de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The Content Formula answers the biggest question currently on marketers´ minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer´s toolbox. Available in paperback, on Kindle, as an audiobook, and soon as an online calculator to save you even more time! 1. Language: English. Narrator: Michael Brenner, Liz Bedor. Audio sample: http://samples.audible.de/bk/acx0/051034de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code. 1. Language: English. Narrator: Mark W. Schaefer. Audio sample: http://samples.audible.de/bk/acx0/039587de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The proven entrepreneurial model that breaks all the rules Build your audience first. Then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today´s most creative business minds. A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: The ´´Sweet Spot´´: Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can ´´tilt´´ your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you´ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you´re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sus... 1. Language: English. Narrator: Joe Pulizzi. Audio sample: http://samples.audible.de/bk/acx0/043280de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.