Die Parallelwelt von Red Bull:Eine Beschreibung und Analyse der Branded Content-Aktivitäten von Red Bull im Event- und TV-Bereich Stefan Czimmek
Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the audio book for you.Don´t stumble around in the dark when you could be modeling some of the best marketers in the world.Many individuals are already profiting greatly from the tips I am about to share with you! In addition to the more than 100 techniques, ideas and strategies, I have also provided several case studies of major companies that successfully branded and marketed their products. Do what the pros do to dominate.Without a solid marketing plan in place, you are setting yourself up for massive failure. The tactics I have included are highly practical; they don´t require any special skill or knowledge to apply, and best of all, most of them are FREE. Discover the principles of effective branding.I will walk you through the steps of determining who you are, what it is that you stand for, and how you can most profitably present that to the public.Effectively identify and attract buyers.Be prepared to learn just how easy it can be to attract qualified customers to your doorstep. I will point out several successful strategies you can put to use, starting today, to attract an enthusiastic fan base! Take control of your financial destiny!Become a master marketer: Buy It Now! 1. Language: English. Narrator: Joshua Mackey. Audio sample: http://samples.audible.de/bk/acx0/029625de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
6 Parts folded wishbone set in workshop quality branded goods Mapco Contents: 6 x Wishbone Original part numbers / Cross reference: 211 3304311 211 3,304,411 211 3,308,107 211 3308207211 330 230 3 211 330 240 3 211 3 200 989 211 3 201 0
Zu Ehren von Volker Wolff vereinigt der Band Beiträge zum Spannungsfeld des Journalismus zwischen professioneller Autonomie und der Erfüllung von Nutzwert-Funktionen. Wolff war von 1995 bis 2014 Inhaber der Professur für Zeitungs- und Zeitschriftenjournalismus am Journalistischen Seminar der Universität Mainz. Der Band enthält Beiträge zu historischen und übergreifenden Perspektiven sowie zu aktuellen Herausforderungen und neuen Entwicklungen wie »Native Advertising«, »Branded Content« und »Datenjournalismus«. Mehrere Autoren befassen sich mit dem Finanz- und Wirtschaftsjournalismus, weitere mit Aspekten der Aus- und Weiterbildung. Auch greift der Band die Diskussionen um die Pressefreiheit und die Glaubwürdigkeit der Medien auf. Neben wissenschaftlichen Untersuchungen bietet er auch Beiträge aus der Praxis.
Zu Ehren von Volker Wolff vereinigt der Band Beiträge zum Spannungsfeld des Journalismus zwischen professioneller Autonomie und der Erfüllung von Nutzwert-Funktionen. Wolff war von 1995 bis 2014 Inhaber der Professur für Zeitungs- und Zeitschriftenjournalismus am Journalistischen Seminar der Universität Mainz. Der Band enthält Beiträge zu historischen und übergreifenden Perspektiven sowie zu aktuellen Herausforderungen und neuen Entwicklungen wie »Native Advertising«, »Branded Content« und »Datenjournalismus«. Mehrere Autoren befassen sich mit dem Finanz- und Wirtschaftsjournalismus, weitere mit Aspekten der Aus- und Weiterbildung. Auch greift der Band die Diskussionen um die Pressefreiheit und die Glaubwürdigkeit der Medien auf. Neben wissenschaftlichen Untersuchungen bietet er auch Beiträge aus der Praxis. Prof. Dr. Karl Nikolaus Renner lehrte 1995-2016 am Journalistischen Seminar der Universität Mainz.
Mobile devices are now in the hands of nearly half of the worlds population. However, 80% of mobile marketing either doesnt work and has a high abandon rate, or doesnt fit into a brands overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results. Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the worlds leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&Gs sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.
Here´s the bestselling guide on SharePoint 2010, updated to cover Office 365 SharePoint Portal Server is an essential part of the enterprise infrastructure for many businesses. The Office 365 version includes significantly enhanced cloud capabilities. This second edition of the bestselling guide to SharePoint covers getting a SharePoint site up and running, branded, populated with content, and more. It explains ongoing site management and offers plenty of advice for administrators who want to leverage SharePoint and Office 365 in various ways. * Many businesses today rely on SharePoint Portal Server to aggregate SharePoint sites, information, and applications into a single portal * This updated edition covers the enhanced cloud capacities of Office 365 and Microsoft SharePoint Online * Shows how to use SharePoint to leverage data centers and collaborate with both internal and external customers, including partners and clients * Covers getting a site up and running, populating it with content, branding it, and managing the site long term Administrators and small-business website managers will find SharePoint 2010 For Dummies, 2nd Edition gives them the information they need to make the most of this technology.
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after?10 seconds later, 10 minutes later, and in the following days and weeks.You´ll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight ´´If anybody can make practical sense of Facebook for marketers, it´s Perry. He has his finger on its truth?as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ´No B.S.´ blessing.´´?Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Learn all the ins and outs of SharePoint, launch your site, collaborate with coworkers, and go mobile Theres no doubt about it, SharePoint is a complex creature. But when broken down into easily digestible chunks, its not quite the beast it appears to be right out of the gate-thats where SharePoint X For Dummies comes in! Written in plain English and free of intimidating jargon, this friendly, accessible guide starts out by showing you just what SharePoint X is, translating the terminology, and explaining the tools. Then it helps you create a site, work with apps, and master basic SharePoint administration. Next, youll learn to use SharePoint X to get social, go mobile, manage content, and connect with others through working with Office 365, archiving documents, developing workflows, and so much more. SharePoint is truly one of Microsofts crown jewels. Launched in 2001, it offers organizations a secure place to store, organize, share, and access information under the Microsoft Office system umbrella-all in a single portal. Whether youre new to SharePoint X or new to SharePoint altogether, SharePoint X For Dummies is the fast and painless way to get a site up and running, branded, and populated with content. Plus, this new edition adds the need-to-know information for administrators, techsumers, and page admins who want to leverage the cloud-based features online, either as a standalone product or in conjunction with an existing SharePoint infrastructure. Get up to speed with SharePoint X and take advantage of new features Set up and effectively manage your SharePoint site Use SharePoint X in the Cloud with SharePoint Online Leverage SharePoint X capabilities to drive business value If you want to learn SharePoint from the ground up, get your site going, and start collaborating, SharePoint X For Dummies will be the dog-eared reference youll turn to again and again.