Immer mehr Marken entwickeln hochwertige Medien- und Content-Angebote. Owned Media statt Paid Media, lautet die Strategie, mit der Marken Menschen begeistern wollen und zur Interaktion einladen. Im Buch ergreifen führende Marken- und Medienmanager das Wort und erläutern, was erfolgreiche Content-Strategien für TV, Print, Online, Mobile und Games auszeichnet. Brand Content zeigt, welche Themen in welchen Medien funktionieren und wie erfolgreiche Formate konzipiert, produziert und wirkungsvoll vermarktet werden.
Content Marketing Guide: How to Use Content Marketing for Building Your Own Brand that Brings Your Market to You (Internet Marketing Guide, #1): Michael Pease
As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you. 1. Language: English. Narrator: Jessica Ann. Audio sample: http://samples.audible.de/bk/acx0/077982/bk_acx0_077982_sample.mp3. Digital audiobook in aax.
When it comes to getting your business to grow, you have to market yourself the right way. Content marketing is the ideal solution to consider for when you´re looking to stand out and make your business really look impressive. This guide is all about using content marketing to your advantage. You will learn all about how to use content marketing in this convenient and helpful guide. This guide includes information on how content marketing works and how you can develop a sensible plan for making your marketing plans work out right. You will discover how to use marketing to your advantage by figuring out what content should be used and how you´re going to get that content to stand out. You will also learn about how the content can be delivered to others as well as how you can get a great call to action ready. There are details on how to organize your content and how to make it more viable. After listening to this guide, you will see how you can get your content marketing plans running. It is all about getting people to see just what makes your business special while showing off your knowledge of your field of interest. 1. Language: English. Narrator: Alex Freeman. Audio sample: http://samples.audible.de/bk/acx0/086884/bk_acx0_086884_sample.mp3. Digital audiobook in aax.
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That´s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand´s message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the listeners´ interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the ´´human moments´´ that truly engage an audience. Filled with examples from Levy´s experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will hear, love, and share. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Karen Saltus. Audio sample: http://samples.audible.de/bk/gdan/002067/bk_gdan_002067_sample.mp3. Digital audiobook in aax.
What if you could love marketing by finding a way to do it that aligns with your higher purpose and values...and have more of your ideal clients as a result? This is what you´ll learn by listening to this audiobook. ´´George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. This book, Authentic Content Marketing, is more than a marketing guide - it´s an evolutionary approach to serving in the world with integrity, love and truth.´´ - Fiona Moore, transformative mentor and healer ´´So many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. Authentic Content Marketing presents the exact opposite approach, delivering real value to customers, which create real relationships with customers over time. The concept is simple, straightforward...and the best news is that it works!´´ - Joe Pulizzi, founder of the Content Marketing Institute, author of four best-selling books about content marketing In this audiobook, you will learn: Four principles of authentic business Three stages of content creation How to get clear on your purpose for creating content How to choose which content format (writing, video, audio, etc.) is right for you What to say in your content Writing your client stories/case studies Getting comfortable with making videos Keyword research How I overcame 30 years of writer´s block Creating your transformational framework Which content should be free versus paid The path to awesome content Practical tips for making your content great How to spread your content Keeping track of your best content Creating a rhythm of content sharing that works for you ... 1. Language: English. Narrator: George Kao. Audio sample: http://samples.audible.de/bk/acx0/104339/bk_acx0_104339_sample.mp3. Digital audiobook in aax.
If you dream of launching your own business, but aren´t sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you´re knowledgeable about, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home. In the first part of the book, Young uses real-life examples to introduce you to the businesspeople - or ´´micro mavens´´ - who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of ´´microdominating.´´ If you´re stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity. Trevor Young is a PR and social media specialist and keynote speaker with a solid track record working with major blue-chip brands, start-ups and fast-growth companies. In 2011, his blog PR Warrior was named by SmartCompany.com.au as one of the 25 Best Business Blogs in Australia. 1. Language: English. Narrator: John Banks. Audio sample: http://samples.audible.de/bk/adbl/014394/bk_adbl_014394_sample.mp3. Digital audiobook in aax.