Dieses Buch erklärt ganz grundlegend, leicht verständlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstständige und mittelständische Unternehmen können dieses mächtige Vermarktungswerkzeug zielführend nutzen und damit eine fundierte Basis zur effektiven Kundengewinnung schaffen. Das Prinzip ist einfach: Verwenden Sie Ihr vorhandenes Know-how und geben Sie nützliches Wissen an Ihre Wunschkunden. So bauen Sie innerhalb Ihrer Zielgruppe eine dankbare Gefolgschaft auf, die zu zahlenden Kunden entwickelt werden kann - ohne Streuverluste und hohe Marketingkosten. Ein Buch für Entscheider, die sich einen schnellen Überblick verschaffen möchten, und ebenso für fachlich Interessierte, die Einblicke in die Taktiken und Kniffe der Macher gewinnen wollen. Mit einem ausführlichen Glossar, erfolgreichen Praxisbeispielen und wertvollen, inspirierenden Gedankenanstößen. Stephan Heinrich ist mehrfach ausgezeichneter Vortragsredner, Business-Trainer, Beziehungsprofi und hat Content Marketing für sein Unternehmen professionell entwickelt. Die praxiserprobten Konzepte setzt er mit seinem Team in einem eigens hierfür gegründeten Unternehmen für zahlreiche Kunden im Mittelstand erfolgreich um. Sein erstes Buch Verkaufen an Top-Entscheider ist 2013 in der 3. Auflage bei Springer Gabler erschienen.
This book offers a compendium of best practices in game dynamics. It covers a wide range of dynamic game elements ranging from player behavior over artificial intelligence to procedural content generation. Such dynamics make virtual worlds more lively and realistic and they also create the potential for moments of amazement and surprise. In many cases, game dynamics are driven by a combination of random seeds, player records and procedural algorithms. Games can even incorporate the players real-world behavior to create dynamic responses. The best practices illustrate how dynamic elements improve the user experience and increase the replay value. The book draws upon interdisciplinary approaches; researchers and practitioners from Game Studies, Computer Science, Human-Computer Interaction, Psychology and other disciplines will find this book to be an exceptional resource of both creative inspiration and hands-on process knowledge. Oliver Korn is a full professor for Human Computer Interaction (HCI) at Offenburg University in Germany. He also is a certified project manager (German Chamber of Commerce, DIHK), professional member of the ACM and the IEEE and an evaluator for the European Commission. After completing his master focusing on Computational Linguistics, he worked at the Fraunhofer Institute for Industrial Engineering (IAO) and the Stuttgart Media University (HdM). He focused on HCI, especially simulations, gaming and gamification. In 2003, he co-founded KORION, a Fraunhofer spin-off developing simulations and games. As CEO, he was in charge of several national research projects and gained experience in countless industrial software development projects, both in the area of entertainment and business intelligence. In 2014, he received his PhD in computer science at the SimTech Excellence Cluster of the University of Stuttgart. His research is published in numerous international publications. Newton Lee is CEO of Newton Lee Laboratories LLC, president of the Institute for Education, Research, and Scholarships (IFERS), adjunct professor at Woodbury University School of Media, Culture & Design (MCD), editor-in-chief of Association for Computing Machinery (ACM) Computers in Entertainment, and education and media advisor for the United States Transhumanist Party. Previously, Lee was a computer scientist at AT&T Bell Laboratories, research staff member at the Institute for Defense Analyses, and senior producer and engineer at The Walt Disney Company where he led the in-house Games Group in developing over 100 online games for Disney.com and DisneyBlast.com. He was the founder of Disney Online Technology Forum, creator of Bell Labs first-ever commercial AI tool, and inventor of the worlds first annotated multimedia OPAC for the U.S. National Agricultural Library. Lee graduated Summa Cum Laude from Virginia Tech with a B.S. and M.S. degree in Computer Science, and he earned a perfect GPA from Vincennes University with an A.S. degree in Electrical Engineering and an honorary doctorate in Computer Science. He has been honored with a Michigan Leading Edge Technologies Award, two community development awards from the California Junior Chamber of Commerce, and four volunteer project leadership awards from The Walt Disney Company.
When it comes to creating ideas, we hold ourselves back. That´s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How can we get unstuck? For Mark Levy, the answer is freewriting, a technique he´s used for years to solve all types of business problems and generate ideas for books, articles, and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won´t be able to keep up with your output, and will be temporarily shunted into the background. You´ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn´t have created any other way. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes 15 problem-solving and creativity-stimulating principles you can use if you need more firepower - seven of which are new to this edition - and stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it´s a great way to generate content for books, articles, and other thought-leadership pieces. 1. Language: English. Narrator: Bronson Pinchot. Audio sample: http://samples.audible.de/bk/adbl/002830de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.