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Content Management mit Plone
9,99 € *
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Wie bei allen Open-Source-Projekten ist auch bei dem Content-Management-System ´´Plone´´ die Einstiegshürde hoch, denn die Struktur von ´´Plone´´ ist sehr komplex. Mit diesem Buch überspringen Leser diese Einstiegshürde anhand praktischer Problemstellungen. Programmierer, Designer, Content-Manager und System-Administratoren erfahren alles, was sie für ihr Spezialgebiet wissen müssen. So breit gefächert wie möglich und so tief wie nötig. Außerdem beschreibt dieses Buch die Schnittstellen zwischen den Akteuren: Wann muss der Designer mit dem Programmierer reden? Wie versteht ein Programmierer, was der Content-Manager braucht?

Anbieter: buch.de
Stand: 18.02.2017
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Vivre Content
46,00 € *
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Vivre Content

Anbieter: Bol.de
Stand: 18.02.2017
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Branded Content
32,30 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertainment is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation rather than, for example, a Movie studio or a group of producers. However, it can be argued that this is just a new name for the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television with the soap opera.

Anbieter: Bol.de
Stand: 18.02.2017
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Content Strategy
72,20 € *
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If you´ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you´ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you´ve been asked to sponsor a content strategy project and don´t know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Anbieter: Bol.de
Stand: 18.02.2017
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Web Content Management Systeme
48,00 € *
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Inhaltsangabe:Einleitung: Der Großteil der Inhalte im World Wide Web wird kostentreibend und zeitintensiv manuell generiert, organisiert, gespeichert, verändert und publiziert. Bei der exponential wachsenden Zahl an Webseiten ist die Publikation und das Management von zunehmend multimedialen Inhalten für Betreiber von Internet-, Intranet- und Extranetseiten in Bezug auf die Anforderungen an personelle und organisatorische Ressourcen und die daraus resultierende Kostenintensität ein zukünftig kritischer Erfolgsfaktor für Unternehmen und Anbieter von Inhalten. Zwar existieren seit einigen Jahren am Markt vielfältige Tools, die den Publikationsprozess von Webseiten vereinfachen, wie z.B. der HTML-Editor Dreamweaver von Macromedia oder im Unternehmen selbst entwickelte Systeme, diese unterstützen jedoch nur ansatzweise den Prozess der Publikation. Gerade bei Publikationsprozessen mit mehreren Autoren und der Administration einer Vielzahl von unterschiedlichen Inhalten wie Text, Grafiken, Sound und Video ergeben sich kostenintensive Prozesse, die zusätzlich durch Medienbrüche belastet werden. Der permanente und zeit- und arbeitsintensive Aktualisierungs- und Pflegeaufwand der bisherigen Web-Administrationssysteme bleibt daher ein zentrales Problem und in der Folge der Ausweitung von Web-Präsenzen im Internet ergibt sich eine zunehmende Relevanz, diesen Prozess effektiver und effizienter zu gestalten. Web Content Management Systeme setzen an diesem Problem an und automatisieren den Prozess der Redaktion, Pflege, Qualitätssicherung und Publikations-Freigabe von Informationen in Internet-, Intranet- und Extranetseiten. Gang der Untersuchung: Im Rahmen der vorliegenden Arbeit soll nun untersucht werden, inwieweit Web Content Management Systeme die angeführten strategischen und operativen Anforderungen an einen weitestgehend automatisierten Publikations- und Administrationsprozess für Inhalte von Webseiten erfüllen. Hierbei sollen nach einer kurzen Einführung in die Grundlagen zum Thema in Kapitel zwei im dritten Kapitel die strategischen Nutzenpotenziale aufgezeigt und die Transformation des Content-Management Prozesses behandelt werden. Im dritten Kapitel werden dann die zentralen Charakteristika und Funktionalitäten eines WCMS analysiert und die systemtechnischen Voraussetzungen erläutert. Das fünfte Kapitel befasst sich dann abschließend mit den Einsatzpotentialen und geht auf die Implementierungsphase eines solchen Publikations- und []

Anbieter: buch.de
Stand: 18.02.2017
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Managing Enterprise Content
44,70 € *
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We can´t just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can´t do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model. A unified content strategy: * Identifies customer requirements* Defines structured content models for responsive content* Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs* Identifies the tags (metadata) for retrieval and dynamic delivery* Determines how content should be managed throughout the entire content lifecycle* Defines the governance policies to manage the content from creation to retirement

Anbieter: Bol.de
Stand: 18.02.2017
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Content Rules
17,00 € *
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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a ´´voice,´´ including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. * Find an authentic ´´voice´´ and craft bold content that will resonate with prospects and buyers and encourage them to share it with others * Leverage social media and social tools to get your content and ideas distributed as widely as possible * Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy * Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Anbieter: Bol.de
Stand: 27.02.2017
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Content Analysis
1.036,00 € *
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Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications.

Anbieter: Bol.de
Stand: 24.02.2017
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Geschäftsmodelle für Online Content
13,99 € *
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Studienarbeit aus dem Jahr 2010 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,8, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Der Gegenstand der vorliegenden Arbeit sind Geschäftsmodelle für Online-Content. Es existieren eine Reihe von Geschäftsmodell-Typen, die ihre digitalen Inhalte sowohl kostenlos als auch kostenpflichtig den Nutzern anbieten. Im Rahmen dieser Arbeit werden die verschiedenen Geschäftsmodell-Typen unter Betrachtung der Content-Art sowie des Content-Angebotes klassifiziert und beschrieben. Dabei legt die Arbeit den besonderen Schwerpunkt auf die Erlöswege und den Nutzen für den Kunden. Im weiteren Verlauf konzentriert sich die Arbeit auf die Gestaltung der Geschäftsmodelle für Online-Content. Dazu wird der grundlegende Aufbau des Content-Geschäftsmodells vorgestellt. Zusätzlich werden einige Kriterien herausgearbeitet, welche für die Gestaltung und für das Betreiben von content-basierten Geschäftsmodellen notwendig sind.

Anbieter: buch.de
Stand: 18.02.2017
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Content Computing
107,00 € *
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Welcome to the Advanced Workshop on Content Computing 2004. The focus of this workshop was Content Computing . It emphasized research areas that facilitate e?cient, appropriate dissemination of content to users with the nec- saryaccessrights. Weusetheword content insteadof information or data because we want to cover not only raw data but also presentation quality. The fast growth of the Internet has already made it the key infrastructure for informationdissemination,education,business andentertainment. While the client-server model has been the most widely adopted paradigm for the WWW, thedesiretoprovidemorevalue-addedservicesinthedeliverylayerhasledtothe concept of an active network, where content-driven, intelligent computation will be performed to provide quality-of-service for content presentation and best-?t client demand. These value-added services typically aim to enhance information security, provide pervasive Internet access, and improve application robustness, system/networkperformance,knowledgeextraction,etc. Theyarerealizedby- corporatingsophisticatedmechanisms atthe deliverylayer,which is transparent to the content providers and Web surfers. Consequently, the notion of Content Computing has emerged. Content computing is a new paradigm for coordin- ing distributed systems and intelligent networks, based on a peer-to-peer model and with value-added processing of the application-speci?c contents at the - livery layer. This paradigm is especially useful to pervasive lightweight client devices such as mobile and portable end-user terminals with a wide variation of hardware/software con?gurations. This year, the workshop was held in Zhenjiang, Jiangsu, China. We received 194 high-quality papers from 11 regions, namely PR China, Korea, Singapore, Japan, United States, Canada, Australia, Germany, Taiwan, Italy, and Hong Kong. Totally, 62 papers were accepted and presented in the workshop.

Anbieter: Bol.de
Stand: 20.02.2017
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Content Marketing
23,40 € *
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it´s easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you´ll keep having things to say, and how will you say them effectively, in a consistent ´´voice´´ unique to your organization? How will you know if your content strategy is working? In this book, Rebecca Lieb - an expert on marketing AND journalism - walks you step-by-step through how to create, disseminate, measure and refine effective, compelling, non-hard sell and non-boring content to inform, entertain, engage, engender loyalty and to sell to customers and prospects. This book is a strategic overview of the topic combined with tactical advice and how-tos, together with real-world cases studies and examples of successful content marketing initiatives from many business verticals, and both large and small enterprises. This topic is one of the Next Big Things in digital marketing - already well known to insiders, but with imminent break out potential. So far, there´s only one real book on the landscape. That´s going to change, and change quickly. Content marketing is a way for anyone selling anything online to do so more efficiently and for much less money than buying traditional advertising would cost. Why? Because if you have an online presence, you control the media. So why buy it?

Anbieter: Bol.de
Stand: 26.02.2017
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Graphic Content
24,00 € *
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63 top creatives speak out on art, inspiration, life, and random things that happened.´´´´We watched as 60 yards away this man fought for his life. And I felt like a coward.´´´´The pole they have behind the spot in the parallel parking test? Yeah, I hit that.´´´´I pretty much punched her in the face with the palm of my hand.´´´´Then, with his usual perfect timing, Belushi crashed through the French doors, looking for the cognac.´´´´It was at that moment that a duck shit directly into my mouth.´´´´Find out who said it, inside.

Anbieter: Bol.de
Stand: 27.02.2017
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